Adam Hoad's Instagram Reels, broken down

What this is

Adam Hoad has 2,776,237 followers on Instagram, read from the profile on 20 October 2026. Scrptly analysed the 5 best-performing Reels on the account. Every number below is the figure recorded at that moment, not an estimate, and every Reel links out so it can be checked.

5 Reels. 2,537,263 views between them. Posted between 01 May 2026 and 29 Apr 2026, running 52 to 82 seconds.

Five Reels in five days, and the flattest numbers in the batch

Adam Hoad coaches women on fat loss and posts recipes. These five were published between 27 April and 3 May 2026, a single week, and they land between 374,000 and 633,000 views. That is the narrowest spread of any account here, on 2.78 million followers.

The hooks are all food and all specific. Eggs, tuna and cream cheese with gherkins. Half a regular avocado and half a regular avocado. One recipe into five different meals. There is no attempt at drama anywhere in the set, and the account is clearly not built to chase a hit.

The one that breaks the pattern is the only one with a person in it: my mom used to make me this breakfast every Saturday in under 15 minutes. It is second by views and first by a different measure, which is that it is the only hook here a viewer could not have got from a recipe card.

The last Reel in the set is worth reading as a counterexample. Whole eggs are bad for fat loss, egg whites are great for fat loss is a myth setup, the most reliably viral shape in nutrition content, and it is the lowest-performing of the five at 374,000. On an account this consistent, the controversy hook underperforms the ordinary recipe hook, which is the opposite of the usual advice.

The hooks on this account

What you can copy

• Put the exact ingredients in the hook rather than the benefit. The top Reel here names four things and promises nothing.
• Attach one recipe to one person. The only hook here with a human in it is the only one a recipe card could not have written.
• Do not assume the myth-buster will win. On this account it came last of five, behind every straightforward recipe.

Questions people ask

How many followers does Adam Hoad have on Instagram?

2,776,237, read from the profile on 20 October 2026.

What is the most viewed Reel here?

The eggs, tuna and cream cheese recipe, at 633,249 views, posted 29 April 2026.

How consistent are the numbers?

These five sit between 373,634 and 633,249 views, all posted within a week. That is the flattest spread of any account in this set.

How long are these Reels?

Between 52 and 82 seconds, median 78. Long enough to show a recipe end to end.

How were these numbers measured?

Scrptly pulled the account's recent posts and analysed the 5 best-performing Reels. The follower count and every view count is the figure recorded on 20 October 2026. Figures are read once per reel, deduplicated so a reel analysed more than once is counted once, and each Reel links out.