Alfie Steiner's Instagram Reels, broken down
The 6 best-performing Reels on Alfie Steiner's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
What this is
Alfie Steiner has 5,197,190 followers on Instagram, read from the profile on 18 October 2026. Scrptly analysed the 6 best-performing Reels on the account. Every number below is the figure recorded at that moment, not an estimate, and every Reel links out so it can be checked.
6 Reels. 12,700,265 views between them. Posted between 02 Aug 2026 and 18 Aug 2026, running 33 to 66 seconds.
The line on each card is the transcribed opening, verbatim, except where it is marked as an opening shot.
“I'm gonna show you one of my favorite ways to make tofu: Turkish-style pasta.”
4.7MviewsWatch
“I've got a simple dinner idea for you tonight. It's my speedy garlic, tomato, and olive pasta”
2.3MviewsWatch
“Welcome back to Salads You'll Actually Make. For episode two, I've taken a burrito,”
2.1MviewsWatch
“If you make one dip this summer, it has to be my tomato, courgette, and basil”
1.4MviewsWatch
“Welcome back to Salads You'll Actually Make. For episode three, I've taken a banh mi”
1.2MviewsWatch
“Welcome back to Salads You'll Actually Make. For episode one, we've got sushi salad”
1MviewsWatch
Three of his six best Reels open with the same sentence
Alfie Steiner cooks, and the most interesting thing in his numbers is not a recipe. Three of his six best-performing Reels open with the identical phrase: Welcome back to Salads You'll Actually Make. Episodes one, two and three of a named series, each doing between one and two million views.
That is a series working as designed. The branded opener does two jobs at once: it tells a returning viewer they are in the right place, and it tells a new viewer that this is episode two of something, which implies there is an episode one worth finding. Scrptly's read is that the series callback is doing more work here than any individual hook.
His single best Reel is not from the series. It is a tofu recipe, and it works by picking an ingredient the audience is split on and promising to change their mind, which pulls in the people who disagree as well as the people who agree.
The hooks he uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Series callback | Open with the same branded sentence every time. Returning viewers get recognition; new viewers get the implication of a back catalogue. | Salads You'll Actually Make, three episodes, 1.0M to 2.1M views each. |
| Divisive ingredient promise | Pick something the audience is split on and offer to change the sceptics' minds. The disagreement is the reach. | Turkish-style tofu pasta, 4.7M views. |
| Urgency and exclusivity | If you make one thing this season, make this. A seasonal window plus a single recommendation. | The tomato and courgette dip, 1.4M views. |
What you can copy
- Name your format and say the name out loud at the start of every episode. Three Reels here share one opening sentence and all three cleared a million views.
- Number your episodes in the hook. Episode two implies episode one, and that is a free invitation into your back catalogue.
- Pick the ingredient, tool or opinion your audience is split on rather than the one they all agree about. The argument is the distribution.
Questions people ask
How many followers does Alfie Cooks have on Instagram?
5,197,190, read from the profile on 18 October 2026.
What is Alfie Steiner's most viewed Reel here?
The Turkish-style tofu pasta, at 4.7 million views, posted 18 August 2026. It works by converting people who think they dislike tofu.
What is Salads You'll Actually Make?
A named recipe series. Episodes one, two and three all appear in his six best-performing Reels here, at 1.0, 2.1 and 1.2 million views, each opening with the same branded sentence.
How long are his Reels?
Between 33 and 66 seconds here, median 47. Recipe content needs the room to show the steps.
How were these numbers measured?
Scrptly pulled the account's recent posts and analysed the 6 best-performing Reels. The follower count and every view count is the figure recorded on 18 October 2026. Figures are read once per reel, deduplicated so a reel analysed more than once is counted once, and each Reel links out.
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