Break down a viral video (and copy the structure)
Turn one high-performing video into a step-by-step format you can replicate.
What this helps you do
Turn one high-performing video into a step-by-step format you can replicate.
When to use this
- You found a viral video you want to learn from
- You want to recreate a specific style or format
How it works
- Start a new analysis
- Paste the video link
- Tap "Analyze video"
- Wait a few seconds
What you'll get
A full breakdown of that exact video:
- Transcription
- Hook formula
- Timeline (what happens second-by-second)
- Editing & pacing
- Retention tactics
- Patterns used
- A repeatable content template
- A pre-posting checklist
What to do next
- Rewrite your idea using this structure
- Generate a script based on this format
- Test your script against this video
What a video breakdown contains
Scrptly has broken down 115 individual videos on request, on top of the 3,074 Reels already in its corpus. Every one of those 3,074 has a full structure breakdown, and 2,749 of them, so 89 percent, also carry a word for word transcript.
The median Reel analysed runs 53 seconds. That is the window a breakdown has to explain: which second the hook lands in, where the attention dips, and what pulls it back.
Across the corpus the median hook strength is 9 out of 10 and the median retention score is 82 out of 100. Those numbers are high because the corpus is made of videos that already performed. They are the bar a new video is being measured against, not an average of everything on Instagram.
All 3,074 Reels in the corpus carry a timestamped transcript, not just a block of text, so a breakdown can point at the second where something happens rather than describing it in general. 557 of them have passed a million views and 85 have passed ten million, with the largest at 216,435,864. Those are the videos worth taking apart line by line, and they are the ones the scoring is calibrated against.
Figures read from the Scrptly database on 16 September 2026.