All articles
Analyze·5 min read·

David Perkins's Instagram Reels, broken down

Five Reels, 726,000 views, and the two from 2025 did four times the three from 2026. The clearest decline in the series, and the dates matter.

What this is

David Perkins has 133,417 followers on Instagram, read from the most recent analysis. The account posts comedy and commentary. Scrptly analysed the five best-performing Reels.

Five Reels. 726,237 views between them. Posted between July 2025 and June 2026.

Every opening is the transcribed audio, verbatim. The first two are from 2025.

Why this account was picked

We select on performance relative to audience, not on follower count, because raw views mostly measure how big someone already is. This account clears all three checks we apply: 133,417 followers, inside the band where views per follower is meaningful; a best reel at 3.2 times follower count against a floor of 3; and a like rate averaging 7.2 percent against the 3.12 percent median across our wider sample.

The second and third together are what separate an account whose audience responds from one that simply has a lot of people attached to it. Plenty of much larger accounts fail them.

Short in 2025, long in 2026

The two 2025 Reels run 21 and 15 seconds and did 430,601 and 171,083 views. The three 2026 Reels run 36, 99 and 123 seconds and did 74,812, 25,774 and 23,967.

That is a clean split: the shorter, older ones are the stronger ones, and the format changed between the two groups.

The caveat, stated plainly

The 2025 Reels have had roughly a year longer to accumulate views. That is a real part of a four times gap and we are not going to pretend otherwise.

What dating does not explain is the direction of the format change. Moving from fifteen second rhythmic pieces to two minute monologues is a choice, and the three monologues are the three weakest.

The weakest opening is addressed to himself

"This specific video is from me to me" did 23,967 views, the lowest of the five. It is an unusually literal example of a video that tells the viewer in its first sentence that they are not the audience.

By the numbers

Views per follower is the only row that compares fairly between accounts of different sizes.

This account against the wider sample
MeasureThis accountAll 2,572 analysed Reels
Reels analysed52,572
Followers133,417accounts vary, not comparable
Median length36 seconds47.7 seconds
Best reel, views per follower3.23.0 is the outlier floor
Total views across these Reels726,237not comparable

The best reel here reached 3.2 views for every follower the account has. Across our wider sample 65 percent of Reels land below their account's follower count, and the largest accounts sit furthest below, so clearing your own audience several times over is not something scale buys you.

What transfers

  1. Never tell the viewer the video is not for them, even as a framing device.
  2. A format change shows up in the numbers before it shows up in your feeling about it. Check your lengths over time.
  3. Compare like for like on dates. A year of accumulation is not a quality signal.
  4. A 7.2 percent like rate on an account with falling views means the audience is still there. That is a content problem, not an audience problem.

Comparison figures come from 2,572 Instagram Reels across 539 accounts analysed by Scrptly. Read 2026-10-15.