Jeremy Ethier's Instagram Reels, broken down
The 6 best-performing Reels on Jeremy Ethier's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
What this is
Jeremy Ethier has 1,288,354 followers on Instagram, read from the profile on 20 October 2026. Scrptly analysed the 6 best-performing Reels on the account. Every number below is the figure recorded at that moment, not an estimate, and every Reel links out so it can be checked.
6 Reels. 31,289,298 views between them. Posted between 08 Mar 2026 and 30 Sep 2024, running 31 to 57 seconds where the length is recorded.
The line on each card is the transcribed opening, verbatim, except where it is marked as an opening shot.
“Why do some people squat like this and others like this?”
10.6MviewsWatch
“Deadlifts are a great exercise to build the entire backside of the body, but”
8.9MviewsWatch
“The bench press is a great exercise to build your upper body, but only if you do it right.”
8.2MviewsWatch
“This is what your muscles look like if you don't lift weights.”
2.6MviewsWatch
“Stop wasting your time with normal planks. Try this instead.”
594KviewsWatch
“What would happen if you bench press every single day?”
540KviewsWatch
Three hooks, one word, and 27 million views
Jeremy Ethier's three best Reels all turn on the same word: but. Deadlifts are a great exercise, but. The bench press is a great exercise, but only if you do it right. Why do some people squat like this and others like this. Together they did 27.6 million views on an account of 1.29 million followers.
The construction is a concession followed by a reversal. He gives the viewer the thing they already believe, which costs nothing because they believe it, and then puts a condition on it. The viewer now has a gap in something they thought they knew, which is a stronger reason to stay than being told something new.
The squat hook is the same mechanism without the word. Why do some people squat like this and others like this presents two versions of a familiar thing and makes the difference the question. It did 10.6 million, the highest in the set, and it is the only hook here phrased as a question.
The newer Reels are shorter and smaller. This is what your muscles look like if you don't lift weights did 2.6 million at 31 seconds, and the two 2026 posts did 594,000 and 540,000. The three big ones are from 2023 and 2024 and none of them is under 57 seconds where the length is recorded. On this account the longer, older, concession-shaped hooks are carrying the account.
The hooks on this account
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Concession then condition | Agree with the viewer first, then attach the condition they did not know about. | The bench press is great, but only if you do it right, 8.2M views. |
| Two versions of the familiar | Show the same exercise done two ways and make the difference the question. | Why do some people squat like this and others like this, 10.6M views. |
| Absence made visible | Show what happens when the viewer does nothing, rather than what happens when they act. | What your muscles look like if you don't lift weights, 2.6M views. |
What you can copy
- Start by agreeing. The concession costs nothing and it makes the reversal land, and it is on the three biggest Reels here.
- Put two versions of a familiar thing side by side and ask why they differ. That is the single highest-performing hook on this page.
- Show the cost of doing nothing. It is a different appeal from showing the benefit of acting, and most accounts only ever use the second.
Questions people ask
How many followers does Jeremy Ethier have on Instagram?
1,288,354, read from the profile on 20 October 2026.
What is the most viewed Reel here?
The squat comparison, at 10,558,203 views, posted 30 September 2024.
How long are these Reels?
Between 31 and 57 seconds where the length is recorded. Two durations are missing from the data.
What is the concession hook?
Agreeing with what the viewer already believes, then attaching a condition. Scrptly found it on the two Reels that did 8.9 million and 8.2 million views.
How were these numbers measured?
Scrptly pulled the account's recent posts and analysed the 6 best-performing Reels. The follower count and every view count is the figure recorded on 20 October 2026. Figures are read once per reel, deduplicated so a reel analysed more than once is counted once, and each Reel links out.
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