Joel Twinem's Instagram Reels, broken down

What this is

Joel Twinem has 641,962 followers on Instagram, read from the profile on 25 October 2026. Scrptly analysed the 5 best-performing Reels on the account. Every number below is the figure recorded at that moment, not an estimate, and every Reel links out so it can be checked.

5 Reels. 1,653,681 views between them. Posted between 17 May 2026 and 18 Jan 2025, running 21 to 61 seconds.

A fitness account whose biggest Reel is about TikTok

Joel Twinem posts about bodybuilding and supplements. The best-performing Reel here is about neither: well, ladies and gentlemen, it looks like TikTok is going kaput did 728,461 views in January 2025, roughly twice the next best on the account.

It is a news hook delivered in the register of an announcement. Ladies and gentlemen is doing real work, because it signals that what follows is an event rather than an opinion. The viewer is being told something happened, not being sold a view about it.

The second best is the shortest sentence in the set and says nothing at all: it's officially here, 348,336 views. Three words, no subject, and the entire function is to make the viewer stay four more seconds to find out what. Across this account the two hooks that withhold the subject are first and second.

The most useful hook for anyone selling things is fourth. If you want to know what gym products someone truly values, see what they travel with is a rule for judging other people, which the viewer can apply immediately and for free. It did 201,835 in 21 seconds, the shortest runtime here.

The weakest is the most specialist: a first look at the probable top two competitors at the Pittsburgh Pro. It assumes the viewer follows that competition, which most of 641,962 followers do not. The ranking across the set tracks how much prior knowledge each hook demands, from none at the top to a named contest at the bottom.

The hooks on this account

What you can copy

• Cover the event, not just your category. The biggest Reel on a fitness account here is about a social platform shutting down.
• Try naming nothing. It's officially here is three words and the second biggest result in the set.
• Check how much the viewer needs to know already. The bottom Reel assumes they follow a specific competition by name.

Questions people ask

How many followers does Joel Twinem have on Instagram?

641,962, read from the profile on 25 October 2026.

What is the most viewed Reel here?

The one about TikTok shutting down, at 728,461 views, posted 18 January 2025.

How long are these Reels?

Between 21 and 61 seconds, median 48. The 21-second one did 201,835 views.

What orders these Reels?

How much the viewer needs to know in advance. The top hook assumes nothing; the bottom one assumes you follow a named bodybuilding competition.

How were these numbers measured?

Scrptly pulled the account's recent posts and analysed the 5 best-performing Reels. The follower count and every view count is the figure recorded on 25 October 2026. Figures are read once per reel, deduplicated so a reel analysed more than once is counted once, and each Reel links out.