Maja Felicitas' Instagram Reels, broken down
67,230 followers, and one Reel did 464,865 views, 2.7 times the median of the rest.
What this is
Maja Felicitas posts about home organisation, filmed honestly, in German. The account had 67,230 followers when Scrptly analysed it on 1 September 2026, and the 5 Reels in that analysis did 1,215,037 views between them.
Every Reel on this account opens by showing the viewer a mess and refusing to apologise for it. It did 464,865 views, which is 6.9 views for every follower on the account and 2.7 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. All 5 are Maja talking to camera.
“Es muss was geschehen. Ich glaube, das müsst ihr euch selber mal angucken.”
464.9KviewsWatch
“Ach du Scheiße, wie sieht's denn hier aus?”
340.2KviewsWatch
“Die Kammer des Schreckens wurde wieder geöffnet. Guckt mal bitte, wie es hier aussieht.”
174.8KviewsWatch
“Hallo? Wer ist das denn?”
174.0KviewsWatch
“Hallo, ich habe einen Traum. Ich hätte gerne hier ein Regal”
61.1KviewsWatch
The hook is an instruction to look
"Es muss was geschehen. Ich glaube, das musst ihr euch selber mal angucken." Roughly: something has to happen, and I think you need to see this for yourselves.
The second sentence hands the judgement to the viewer. Rather than describing the state of the flat, it invites them to assess it, which makes the mess evidence rather than a confession. The 340,229 view Reel uses the blunter version of the same move, opening on an expletive and the same instruction to look.
464,865 views against a median of 174,808
The Reels analysed ran from 464,865 down to 61,126, with a median of 174,808. The one that broke out did 2.7 times that median, against 340,229, 174,808, 174,009 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 464,865 views means nothing on its own, because a large account produces large numbers by existing. 2.7 times the account's own median is a statement about the Reel.
All five Reels are scripts, 254 to 489 words
No exceptions, which is rare. The account is a person talking through a job while doing it, and the two highest performers are the two where the room is worst at the start. The before state is the hook, and tidying it is the retention.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 67,230 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 6.9x | 3x |
| Views over own median | 2.7x | 2x |
| Like rate | 4.34% | 3% |
| Comment rate | 0.098% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 82 | 75 |
| Words of transcript | 326 | 60 |
The hooks Maja uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Hand the judgement to the viewer | "You need to see this for yourselves" makes the mess evidence rather than an apology. | The 464.9K Reel. |
| Open on the expletive | "Ach du Scheisse, wie sieht's denn hier aus?" is the unpolished reaction most creators would re-record. | The 340.2K Reel. |
| Ask who you are | "Hallo? Wer ist das denn?" opens a comeback video by voicing the audience's own confusion. | The 174.0K Reel. |
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