Rachel Harris' Instagram Reels, broken down
279,696 followers, and one Reel did 1,165,585 views, 3.5 times the median of the rest.
What this is
Rachel Harris posts about UK tax and what it costs to run a small business. The account had 279,696 followers when Scrptly analysed it on 18 June 2026, and the 5 Reels in that analysis did 2,227,330 views between them.
The best Reel opens with the words "in today's episode", as though the subject were a running series rather than a tax change. It did 1,165,585 views, which is 4.2 views for every follower on the account and 3.5 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. All 5 are Rachel talking to camera.
“In today's episode of the British government relentlessly coming after small businesses exclusively in the small print”
1.2MviewsWatch
“HMRC have actually just increased how much your limited company can pay you completely tax-free,”
422.9KviewsWatch
“In today's episode of our government making it impossible to run a small business in this country, let's talk about why your high street is empty.”
334.0KviewsWatch
“I guarantee you've never heard an accountant challenge you on this.”
170.1KviewsWatch
“All I do is talk on socials about having a Porsche.”
134.8KviewsWatch
The hook frames tax policy as a serial
"In today's episode of the British government relentlessly coming after small businesses." The construction treats a policy announcement as the latest instalment of something already underway.
It does two jobs. It tells a viewer who has seen one of these before that another has arrived, and it tells a new viewer there is a back catalogue. Framing a dry subject as episodic is how an accountant gets 1,165,585 views on tax, and the same opening appears again on the 334,019 view Reel.
1,165,585 views against a median of 334,019
The Reels analysed ran from 1,165,585 down to 134,817, with a median of 333,951. The one that broke out did 3.5 times that median, against 422,887, 333,951, 170,090 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 1,165,585 views means nothing on its own, because a large account produces large numbers by existing. 3.5 times the account's own median is a statement about the Reel.
A 2.27 percent comment rate, the highest on the site
26,459 comments. Better than one viewer in fifty left one, which is around seventy times a normal rate. Tax content that makes people angry on their own behalf does not get saved, it gets argued about, and the argument is the distribution.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 279,696 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 4.2x | 3x |
| Views over own median | 3.5x | 2x |
| Like rate | 3.26% | 3% |
| Comment rate | 2.270% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 88 | 75 |
| Words of transcript | 339 | 60 |
The hooks Rachel uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Make it episodic | "In today's episode of" implies a back catalogue and a running grievance the viewer can join. | The 1.2M Reel, and the 334.0K Reel. |
| Lead with the thing that changed | "HMRC have actually just increased how much your company can pay you tax-free" puts the news first. | The 422.9K Reel. |
| Promise a disagreement | "You've never heard an accountant challenge you on this" sets up a fight with the viewer's own profession. | The 170.1K Reel. |
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