Rourke Sefton-Minns's Instagram Reels, broken down
The 6 best-performing Reels on Rourke Sefton-Minns's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
What this is
Rourke Sefton-Minns has 946,765 followers on Instagram, read from the profile on 22 October 2026. Scrptly analysed the 6 best-performing Reels on the account. Every number below is the figure recorded at that moment, not an estimate, and every Reel links out so it can be checked.
6 Reels. 17,771,374 views between them. Posted between 14 Aug 2026 and 15 Mar 2025, running 43 to 60 seconds.
The line on each card is the transcribed opening, verbatim, except where it is marked as an opening shot.
“If you want to make AI images, use Midjourney.”
6MviewsWatch
“This might be the craziest AI update we've ever seen”
3.7MviewsWatch
“Most people don't realize how insane Google's new AI video model called Omni really”
3.4MviewsWatch
“So I just spent the last seven days paying and testing for all of the best AI video generation tools”
2.8MviewsWatch
“Boring camera angles are a thing of the past.”
1.3MviewsWatch
“The days of putting makeup on actors are gone.”
685KviewsWatch
Four of six hooks name a specific product
Rourke Sefton-Minns covers AI tools, and the hooks are built on names. Midjourney. Google's new AI video model called Omni. The best AI video generation tools. Six Reels, 17.8 million views, on an account of 947,000 followers.
The top one is the plainest sentence in the set: if you want to make AI images, use Midjourney. No superlative, no urgency, no promise of a secret. It did 6.0 million views, which is more than the next two combined, and it reads like an answer rather than a pitch.
The others reach harder. This might be the craziest AI update we've ever seen. Most people don't realize how insane Google's new model really is. Both did well, 3.7 million and 3.4 million, and both are a step down from the plain recommendation. On this account intensity is not what is buying the reach.
The two most recent are the most interesting structurally. Boring camera angles are a thing of the past. The days of putting makeup on actors are gone. Each declares an old practice obsolete without naming the tool, so the hook is a change in the world rather than a product update. They did 1.3 million and 685,000, which is the bottom of this set but a long way above most accounts this size.
The useful split is between naming and declaring. The four hooks that name a tool average well over three million views. The two that declare an era over average under a million. Both work, and the ones that answer a question the viewer already has work roughly four times better than the ones that announce a shift they have not asked about.
The hooks on this account
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Plain recommendation | If you want X, use Y. An answer, not a pitch. | If you want to make AI images, use Midjourney, 6.0M views. |
| Named model with intensity | Name the specific product and say most people do not realise how good it is. | Google's new model called Omni, 3.4M views. |
| Era declaration | Announce that an old practice is finished, without naming the replacement. | The days of putting makeup on actors are gone, 685K views. |
What you can copy
- Name the tool in the hook. Four of six here do, and they average over three million views against under one for the two that do not.
- Try the plainest possible sentence. If you want X, use Y outperformed every dramatic framing on this account.
- Keep the era declarations for the end. They work as conclusions and they underperform as openings here.
Questions people ask
How many followers does Rourke Sefton-Minns have on Instagram?
946,765, read from the profile on 22 October 2026.
What is the most viewed Reel here?
The Midjourney recommendation, at 5,958,412 views, posted 15 March 2025.
How long are these Reels?
Between 43 and 60 seconds, median 52. Unusually consistent for the category.
Does naming a specific tool help?
In this set, substantially. The four hooks naming a product average over three million views; the two that describe a change without naming one average under a million.
How were these numbers measured?
Scrptly pulled the account's recent posts and analysed the 6 best-performing Reels. The follower count and every view count is the figure recorded on 22 October 2026. Figures are read once per reel, deduplicated so a reel analysed more than once is counted once, and each Reel links out.
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