VeraLab's Instagram Reels, broken down

What this is

VeraLab has 695,419 followers on Instagram, read from the profile on 23 October 2026. Scrptly analysed the 5 best-performing Reels on the account. Every number below is the figure recorded at that moment, not an estimate, and every Reel links out so it can be checked.

5 Reels. 533,065 views between them. Posted between 28 May 2026 and 25 May 2026, running 15 to 59 seconds.

A brand account where the product shots lose to the people

VeraLab is an Italian skincare brand rather than a creator, which makes the comparison inside this set unusually clean. Two of these five Reels open on a product with no person in frame. Three open on a human being doing something. The humans win.

The best of the five is a bride in a wedding dress running through a city, 216,978 views in sixteen seconds, with no spoken line at all. The product display with an SPF 50 cream centre frame did 56,186, about a quarter of it, in fifteen seconds. Same length, same account, same week.

The spoken ones sit in between and both are first person. Questa e la mia combo labbra, this is my lip combination, did 124,941. A story about cancelling a course and finding a VeraLab store nearby did 83,703. Neither is a product description; both are somebody telling you something they did.

The most technical Reel is the weakest of the spoken ones. Peptides and exosomes in skincare, why are they so innovative and so talked about, did 51,257 across 59 seconds. It is the only hook that leads with ingredients rather than with a person, and it performs like the product shots do.

For a brand account the pattern is worth stating plainly. Across five Reels, the three with a person in the opening frame averaged roughly 142,000 views and the two that open on product averaged 54,000. That is a factor of nearly three on a sample of five, which is small, but it points the same direction as every creator account we have measured.

The hooks on this account

What you can copy

• Put a person in the first frame even when you are selling an object. Three of five here do and they average nearly three times the two that do not.
• Say this is mine rather than this is it. The first-person framing outperformed every product-led opening on this account.
• Keep the ingredient science, but do not open on it. The peptides Reel is the weakest spoken piece in the set.

Questions people ask

How many followers does VeraLab have on Instagram?

695,419, read from the profile on 23 October 2026.

What is the most viewed Reel here?

The bride running through a city, at 216,978 views, posted 25 May 2026. Sixteen seconds and no spoken line.

What language are the hooks in?

Italian, in the three Reels that have a spoken opening. The transcriptions above are verbatim. The other two open on a visual.

Do product shots work on a brand account?

Less well than people, in this set. The three Reels opening on a person averaged roughly 142,000 views; the two opening on a product averaged 54,000.

How were these numbers measured?

Scrptly pulled the account's recent posts and analysed the 5 best-performing Reels. The follower count and every view count is the figure recorded on 23 October 2026. Figures are read once per reel, deduplicated so a reel analysed more than once is counted once, and each Reel links out.