Ari's Instagram Reels, broken down
34,962 followers, and one Reel did 106,208 views, 3.2 times the median of the rest.
What this is
Ari posts about building a handmade charm business in public. The account had 34,962 followers when Scrptly analysed it on 30 June 2026, and the 5 Reels in that analysis did 200,474 views between them.
The best scripted Reel opens with two follower counts three months apart, and the first of them is 23. It did 106,208 views, which is 3.0 views for every follower on the account and 3.2 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 2 of the 5 are Ari talking to camera; the rest open on a visual and are marked as such.
“Three month ago, I had a 23 followers. Today, there are over 22,000”
106.2KviewsWatch
Opening shot
Visual hook: Summer charms with lemons and warm lighting
40.1KviewsWatch
Opening shot
Visual hook: Dark green heart-shaped charm with "love" text displayed close-up
32.9KviewsWatch
Opening shot
Visual hook: clear tray of colorful handmade charms floating on blue water + "first drop opens" text
11.1KviewsWatch
“Three days ago, I was feeling incredibly excited about life.”
10.1KviewsWatch
The hook is a before and after, and the before is tiny
"Three month ago, I had a 23 followers. Today, there are over 22,000." Transcribed exactly as spoken, grammatical slip included.
23 is the number that makes this work. A creator claiming 22,000 followers is describing a destination nobody can locate themselves at. Naming the starting point as 23 puts the viewer at the beginning of the story rather than the end of it, and that is the difference between a boast and an invitation.
The rest of the account opens on objects, not speech
The Reels analysed ran from 106,208 down to 10,116, with a median of 32,919. The one that broke out did 3.2 times that median, against 10,116 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 106,208 views means nothing on its own, because a large account produces large numbers by existing. 3.2 times the account's own median is a statement about the Reel.
A hook strength of 10 and a retention score of 88
Both at the top of their range on a 34,962 follower account. Three of the five Reels analysed open on a visual rather than a line of speech, which is normal for a product account, and the two that are scripted are the two that tell the story of the business rather than show the product.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 34,962 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 3.0x | 3x |
| Views over own median | 3.2x | 2x |
| Like rate | 8.50% | 3% |
| Comment rate | 0.155% | 0.03% |
| Hook strength | 10 of 10 | 7 |
| Retention score | 88 | 75 |
| Words of transcript | 182 | 60 |
The hooks Ari uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Say the embarrassing starting number | 23 followers is the detail that converts a boast into a story the viewer can enter. | The 106.2K Reel. |
| Date the feeling | "Three days ago, I was feeling incredibly excited about life" puts a timestamp on an emotion. | The 10.1K Reel. |
| Let the product open the Reel | The charm Reels open on the object with no speech, which is a different job from the story Reels. | The 40.1K and 32.9K Reels. |
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse Ari's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula they use.
Create content