Reverse-engineering virality, one Reel at a time

Get inspired by your favorite creators.

Drop in any Instagram handle. We analyze their top-performing Reels: hooks, structure, pacing, and patterns, then turn it into a playbook you can actually use to create high-performing content.

Not generic AI. Built on real viral content from top creators.

Paste a creator or video
Get the playbook
Score or generate your script

Everything you need to create content that generates thousands of views

Discover Successful Creators In Your Niche

Discover Successful Creators In Your Niche

Learn from their success and replicate it for your next video, so you can stop guessing and start creating with confidence.

Instantly Analyze Top Creators

Instantly Analyze Top Creators

Break down any creator's content and see their highest-performing videos.

Instantly Analyze Viral Videos

Instantly Analyze Viral Videos

Paste any video and get full video breakdowns beat by beat.

Export Transcripts with Timestamps

Export Transcripts with Timestamps

Turn any video into a structured, time-stamped transcript, perfect for studying, scripting, or repurposing content.

Understand Why Content Goes Viral

Understand Why Content Goes Viral

Go beyond surface-level insights. Get repeatable frameworks, proven hooks, editing & pacing strategies, retention techniques, plug-and-play templates and more.

Score Your Script Before You Create

Score Your Script Before You Create

Validate your content before you hit publish. Compare your script against top creators or proven best practices, then get clear feedback on what's working, what's weak, and how to improve it.

Generate Scripts Using Proven Frameworks

Generate Scripts Using Proven Frameworks

Start with an idea and instantly turn it into a high-performing script - based on frameworks from top creators in your niche.

Your AI Content Partner (Scrptly Chat)

Your AI Content Partner (Scrptly Chat)

Refine your script in real time. Brainstorm, tweak, improve, and iterate with Scrptly until your content is exactly where it needs to be. Then re-score it to make sure it's ready to perform.

Build Your Personal Content Vault

Build Your Personal Content Vault

Save creator analyses, video breakdowns, and winning frameworks in one place. Create your own library of proven content strategies - so every script gets faster (and better).

← Scroll to see all 9 features →

Every viral Reel, x-rayed.

Scrptly breaks down top-performing videos frame by frame - every hook, every beat, every pattern - and turns it into a clear playbook you can reuse.

Know exactly why a video works before you try to recreate it.

Hook Score
94/100

"Pattern interrupt + curiosity gap" - top 3% in niche.

Retention
68% avg watch
0:00 → 0:30

Drop at 0:08 - recovers with pattern interrupt at 0:14.

Pacing

Cuts every 1.4s avg.

The Scrptly Method

01

Find Winning Content

Discover creators and viral videos in your niche.

02

Break It Down

We analyze what's working so you can understand exactly why it worked.

03

Recreate It

Generate your own script using proven frameworks.

04

Optimize It

Score, refine, and improve your content in chat.

05

Scale What Works

Save proven frameworks and reuse them to create high-performing content faster.

New · Script Studio

Score & generate scripts that actually hook.

Paste a draft to get a beat-by-beat breakdown with hook, pacing & retention scores - or generate a fresh script from an idea, dialed in to your goal & content category.

  • Structured into hook, build, and payoff, so your script flows
  • Tailored to your goal (virality, sales, authority, storytelling)
  • Choose smart content categories that guide what to say (and how)
  • Instant feedback + new hook variations in one click

Powered by real viral content - not generic AI writing.

scrptly.app / evaluator
New · Creation Streaks

Built for creators who show up.

Most tools count down to when they stop helping you. Scrptly counts up. Show up daily, earn bonus scripts, hit milestones, and watch your scripts get sharper - every single day.

The longer you show up, the more you unlock:

  • 🔥
    Week Warrior
    7-day streak
  • 🏆
    Monthly Master
    30-day streak
  • 💎
    Century Club
    100-day streak

The best creators didn't go viral by accident. They showed up every day until the algorithm had no choice. Scrptly is the tool that keeps you moving - because the only script that doesn't work is the one you never wrote.

Scrptly creation streak widget showing a 2-day streak progressing toward the Week Warrior badge

Loved by creators

Real words from creators using Scrptly to turn viral patterns into scripts that sound like them.

"
This tool is a gamechanger. It provides you with the breakdown of videos and WHY it works. Being able to generate a script from another video is amazing!
"
Emma has created a game changing tool for any content creation users because you get the exact frameworks and strategies from viral formulas.
"
I wasn't expecting the AI and the rewrite script feature would actually work this well! There's a lot of AI slop out there in terms of tools and I was half expecting a generic voice - but the analysis of a top creator and comparing my script against their voice generated a great script that feels in my voice and not generic sounding.
"
This is such an amazing tool. I can't remember the app, but people were literally copying what people were doing and yes they get the views, but their content feels so cookie cutter and inauthentic. I love that I can apply MY style and content to what works and test it. Thank you for this!

Still have questions?

Can't find what you're looking for? Drop us a line and we'll get back to you fast.

Stop guessing.
Start creating videos people actually watch.

Most AI tools guess. Scrptly is trained on what actually works.

Real viral videos
Real creator patterns
Real performance data