Get inspired by your .
Drop in any Instagram handle. We analyze their top-performing Reels: hooks, structure, pacing, and patterns, then turn it into a playbook you can actually use to create high-performing content.
Not generic AI. Built on real viral content from top creators.
Everything you need to create content that
In Your Niche
Learn from their success and replicate it for your next video, so you can stop guessing and start creating with confidence.
Instantly
Break down any creator's content and see their highest-performing videos.
Instantly
Paste any video and get full video breakdowns beat by beat.
with Timestamps
Turn any video into a structured, time-stamped transcript, perfect for studying, scripting, or repurposing content.
Content Goes Viral
Go beyond surface-level insights. Get repeatable frameworks, proven hooks, editing & pacing strategies, retention techniques, plug-and-play templates and more.
Before You Create
Validate your content before you hit publish. Compare your script against top creators or proven best practices, then get clear feedback on what's working, what's weak, and how to improve it.
Using Proven Frameworks
Start with an idea and instantly turn it into a high-performing script - based on frameworks from top creators in your niche.
Your (Scrptly Chat)
Refine your script in real time. Brainstorm, tweak, improve, and iterate with Scrptly until your content is exactly where it needs to be. Then re-score it to make sure it's ready to perform.
Build Your Personal
Save creator analyses, video breakdowns, and winning frameworks in one place. Create your own library of proven content strategies - so every script gets faster (and better).
← Scroll to see all 9 features →
Every viral Reel,
Scrptly breaks down top-performing videos frame by frame - every hook, every beat, every pattern - and turns it into a clear playbook you can reuse.
Know exactly why a video works before you try to recreate it.
"Pattern interrupt + curiosity gap" - top 3% in niche.
Drop at 0:08 - recovers with pattern interrupt at 0:14.
Cuts every 1.4s avg.
The
Find Winning Content
Discover creators and viral videos in your niche.
Break It Down
We analyze what's working so you can understand exactly why it worked.
Recreate It
Generate your own script using proven frameworks.
Optimize It
Score, refine, and improve your content in chat.
Scale What Works
Save proven frameworks and reuse them to create high-performing content faster.
Score & generate scripts that
Paste a draft to get a beat-by-beat breakdown with hook, pacing & retention scores - or generate a fresh script from an idea, dialed in to your goal & content category.
- Structured into hook, build, and payoff, so your script flows
- Tailored to your goal (virality, sales, authority, storytelling)
- Choose smart content categories that guide what to say (and how)
- Instant feedback + new hook variations in one click
Powered by real viral content - not generic AI writing.
Built for creators who
Most tools count down to when they stop helping you. Scrptly counts up. Show up daily, earn bonus scripts, hit milestones, and watch your scripts get sharper - every single day.
The longer you show up, the more you unlock:
- 🔥Week Warrior7-day streak
- 🏆Monthly Master30-day streak
- 💎Century Club100-day streak
The best creators didn't go viral by accident. They showed up every day until the algorithm had no choice. Scrptly is the tool that keeps you moving - because the only script that doesn't work is the one you never wrote.
Loved by
Real words from creators using Scrptly to turn viral patterns into scripts that sound like them.
This tool is a gamechanger. It provides you with the breakdown of videos and WHY it works. Being able to generate a script from another video is amazing!
Emma has created a game changing tool for any content creation users because you get the exact frameworks and strategies from viral formulas.
I wasn't expecting the AI and the rewrite script feature would actually work this well! There's a lot of AI slop out there in terms of tools and I was half expecting a generic voice - but the analysis of a top creator and comparing my script against their voice generated a great script that feels in my voice and not generic sounding.
This is such an amazing tool. I can't remember the app, but people were literally copying what people were doing and yes they get the views, but their content feels so cookie cutter and inauthentic. I love that I can apply MY style and content to what works and test it. Thank you for this!
Still have
Can't find what you're looking for? Drop us a line and we'll get back to you fast.
Most AI tools guess.