Alicia Smith's Instagram Reels, broken down
41,883 followers, and one Reel did 188,702 views, 6.0 times the median of the rest.
What this is
Alicia Smith posts about Instagram's Edits app, taught feature by feature. The account had 41,883 followers when Scrptly analysed it on 6 September 2026, and the 5 Reels in that analysis did 291,756 views between them.
The best Reel opens by telling the viewer that the creator can spot their mistake on sight. It did 188,702 views, which is 4.5 views for every follower on the account and 6.0 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. All 5 are Alicia talking to camera.
“Every time I see someone do this, I instantly know they don't know this little setting exists.”
188.7KviewsWatch
“Here's exactly how I edit my talking head reels quickly and efficiently.”
39.1KviewsWatch
“Storyboarding has to be one of the most underused features inside Edits”
31.3KviewsWatch
“This has to be one of the most frustrating things when it comes to editing a video in edits.”
23.3KviewsWatch
“See that woman there? She's about to realize in a second that I'm here,”
9.4KviewsWatch
The hook accuses the viewer of a specific error
"Every time I see someone do this, I instantly know they don't know this little setting exists." The viewer does not yet know what the mistake is, only that it is visible and that they might be making it.
This is a stronger construction than naming the setting would be. Naming it turns the Reel into a tutorial the viewer can decide they do not need. Withholding it turns the Reel into a question about themselves, and that question cannot be answered without watching.
188,702 views against a median of 31,295
The Reels analysed ran from 188,702 down to 9,402, with a median of 31,295. The one that broke out did 6.0 times that median, against 39,057, 31,295, 23,300 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 188,702 views means nothing on its own, because a large account produces large numbers by existing. 6.0 times the account's own median is a statement about the Reel.
243 comments and a 0.129 percent comment rate
High for a tutorial account. Every one of the five Reels analysed is a 170 to 281 word talking-head script about one feature, which is a narrow format worked consistently, and the comment rate suggests viewers are asking about the next feature rather than just saving the last one.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 41,883 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 4.5x | 3x |
| Views over own median | 6.0x | 2x |
| Like rate | 3.36% | 3% |
| Comment rate | 0.129% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 78 | 75 |
| Words of transcript | 188 | 60 |
The hooks Alicia uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Accuse without naming | "I instantly know they don't know this setting exists" makes the Reel a question about the viewer, not a tutorial they can skip. | The 188.7K Reel. |
| Name the underused feature | "Storyboarding has to be one of the most underused features" implies the viewer is leaving something on the table. | The 31.3K Reel. |
| Open on the frustration | "One of the most frustrating things when editing" agrees with the viewer before teaching them anything. | The 23.3K Reel. |
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