Everything we have published, in one place. 281 pages.
Captions AI edits and generates video. Scrptly works out what the video should say before you film. Prices read from their own page on 28 August 2026.
Last checked 2026-08-28.
Descript edits video like a document. Scrptly works out what the video should say before you film. Both prices read from their own pages on 27 August 2026.
Last checked 2026-08-27.
invideo AI turns a prompt into finished video with AI models and avatars. Scrptly reads Reels that already performed and tells you what your next script should say. Both prices read from their own pages on 5 September 2026.
Last checked 2026-09-05.
Klap turns long video into short clips. Scrptly works out why a Reel performed and what your next script should say. Both prices read from their own pages on 28 August 2026.
Last checked 2026-08-28.
OpusClip cuts long videos into shorts. Scrptly reverse-engineers why a Reel performed, then helps you write the next one. Both prices read from their own pages, dated.
Last checked 2026-08-27.
Predis.ai makes ads, posts and UGC video for brands at volume. Scrptly reads Reels that already performed and tells you what your next script should say. Both prices read from their own pages on 4 September 2026.
Last checked 2026-09-04.
Repurpose.io publishes a video you already made to every platform automatically. Scrptly works out why a Reel performed and what your next script should say. Both prices read from their own pages on 4 September 2026.
Last checked 2026-09-04.
Submagic captions and clips short video. Scrptly reverse-engineers why a Reel performed and helps you script the next one. Prices read from their own page on 28 August 2026.
Last checked 2026-08-28.
vidIQ grows YouTube channels. Scrptly reads Instagram Reels that performed and writes your next script. Prices from both pages, 10 September 2026.
Last checked 2026-09-10.
Vizard cuts your long video into clips. Scrptly reads reels that already worked and tells you why. Prices and limits read from both sites on 16 September 2026.
Last checked 2026-09-16.
Buffer schedules posts. Scrptly works out what to say in them. Prices read from both live pages on 22 September 2026, and who each one is actually for.
Last checked 2026-09-22.
Metricool schedules and reports across your channels. Scrptly reads Reels that already worked. Both pricing pages read 23 September 2026.
Last checked 2026-09-23.
Later schedules posts and has a Best Time To Post feature. Scrptly reads Reels that already worked. Both pricing pages read 23 September 2026.
Last checked 2026-09-23.
Inflact researches accounts and downloads their content. Scrptly takes one Reel apart. Both pricing pages read 23 September 2026.
Last checked 2026-09-23.
TubeBuddy manages YouTube channels from $3.99 a month. Scrptly breaks short form Reels into hooks and structure. Prices read 27 September 2026.
Last checked 2026-09-27.
A measurement that looked like a rule and was not, plus Predis pricing read from their own page. Queried 27 September 2026.
Last checked 2026-09-27.
Understand why a creator's content works, then turn it into your own repeatable format.
Last checked 2026-04-24.
Turn one high-performing video into a step-by-step format you can replicate.
Last checked 2026-04-24.
Turn "this feels off" into clear feedback + improvements.
Last checked 2026-04-24.
Go from a messy idea → clear, ready-to-film script.
Last checked 2026-04-24.
Fifteen opening lines from real fitness Reels, each with its view count, creator and hook type. Pulled from Scrptly analyses on 9 September 2026.
Last checked 2026-09-09.
Fifteen opening lines from real AI and tech Reels, each with its view count, creator and hook type. Pulled from Scrptly analyses on 9 September 2026.
Last checked 2026-09-09.
Fifteen opening lines from real creator growth Reels, each with its view count, creator and hook type. Pulled from Scrptly analyses on 9 September 2026.
Last checked 2026-09-09.
Thirteen opening lines from real food and recipe Reels, each with its view count, creator and hook type. Pulled from Scrptly analyses on 9 September 2026.
Last checked 2026-09-09.
Eleven opening lines from real editing and photography Reels, with view counts and hook types. From Scrptly analyses, 9 September 2026.
Last checked 2026-09-09.
Four viral travel Reels broken down beat by beat: timings, shot types and how to reuse each move. From Scrptly analyses, 10 September 2026.
Last checked 2026-09-10.
Four viral parenting Reels broken down beat by beat: timings, shot types and how to reuse each move. From Scrptly analyses, 10 September 2026.
Last checked 2026-09-10.
Five viral fashion and styling Reels broken down beat by beat: timings, shot types and how to reuse each move. From Scrptly analyses, 10 September 2026.
Last checked 2026-09-10.
Four viral mindset Reels broken down beat by beat: timings, shot types and how to reuse each move. From Scrptly analyses, 10 September 2026.
Last checked 2026-09-10.
Longer reels get more views in our data. They also come from much bigger accounts. Read per follower, the pattern reverses. Measured 16 September 2026.
Last checked 2026-09-16.
Three ways to pull the words out of a Reel, and what 2,053 transcribed reels say about how many words actually fit. Measured 16 September 2026.
Last checked 2026-09-16.
A short video script turns about every 4.5 seconds, whatever its length. Measured across 2,053 analysed reels, with one real script broken out.
Last checked 2026-09-16.
Fifteen real Reels that got more views than their creator had followers, with the multiple each one hit. From Scrptly analyses, 16 September 2026.
Last checked 2026-09-16.
Reels we scored 10 on the hook get a median 728,461 views against 106,397 for a 9. Measured from Scrptly analyses on 16 September 2026.
Last checked 2026-09-16.
The five best-performing Reels on MrBeast's Instagram, with the opening line, view count and hook type behind each one. From a real Scrptly analysis.
Last checked 2026-09-16.
The five best-performing Reels on Khaby Lame's Instagram, with the audio, view count and hook type behind each one. From a real Scrptly analysis.
Last checked 2026-09-16.
The three best-performing Reels on Virginia Fonseca's Instagram, with the audio, view count and hook behind each one. From a real Scrptly analysis.
Last checked 2026-09-16.
Across a 127x spread in reach, our own hook and retention scores move by a fraction and length does not move in one direction at all. 17 September 2026.
Last checked 2026-09-17.
An audit is only useful against real numbers. Percentiles from 2,066 analysed reels, plus one real account audited against them. Read 17 September 2026.
Last checked 2026-09-17.
Five real Reels that told a story and outran their own audience, from 5.9 seconds to 117. Each with its framework and beat timings. Read 17 September 2026.
Last checked 2026-09-17.
The three best-performing Reels on Huda Kattan's Instagram, and why none of them is a makeup tutorial. From a real Scrptly analysis.
Last checked 2026-09-17.
The five best-performing Reels on Whindersson Nunes's Instagram, with the opening line, view count and hook type behind each one. From a real Scrptly analysis.
Last checked 2026-09-17.
The four best-performing Reels on IShowSpeed's Instagram, worth 621 million views between them, with the opening line and hook behind each one.
Last checked 2026-09-17.
The five best-performing Reels on Lele Pons's Instagram, not one of them longer than 20 seconds, with the opening line behind each.
Last checked 2026-09-18.
One Reel on CZN Burak's Instagram holds 220 million views, more than nine tenths of his top five combined. Here is what it does.
Last checked 2026-09-18.
The four best-performing Reels on Salt Bae's Instagram, where the opening is a sound rather than a sentence, with the hook behind each one.
Last checked 2026-09-18.
What 2,373 content pillars from real analysed creators cover, and why the number of pillars you run does not matter. Measured 18 September 2026.
Last checked 2026-09-18.
What Instagram allows a reel to be, next to what 2,088 analysed reels actually are. Specs and reels both read on 18 September 2026.
Last checked 2026-09-18.
Instagram says Reels mostly reach people who do not follow you and Stories reach people who do. What that means in numbers, measured 18 September 2026.
Last checked 2026-09-18.
Indonesia's biggest creator has 38.9 million followers and his three best Reels hold 8.7 million views. The gap is the interesting part.
Last checked 2026-09-19.
The five best-performing Reels on Kimberly Loaiza's Instagram, where the hook is usually the unflattering middle of the story, not the result.
Last checked 2026-09-19.
The six best-performing Reels on Ria Ricis's Instagram, where a child says something unscripted in the first second and the parent reaction does the rest.
Last checked 2026-09-19.
Viral has no agreed definition, so here is what share of 2,166 real reels clears each of the usual ones. Measured 19 September 2026.
Last checked 2026-09-20.
Three real Reels with millions of views each, and why one reached 14 times its audience and another a fifth of it. Measured 19 September 2026.
Last checked 2026-09-20.
What a competitor analysis should tell you, and the numbers to judge it against. From 453 analysed accounts, 19 September 2026.
Last checked 2026-09-20.
The 100 largest Instagram accounts belonging to people who became famous from their own content. Follower counts read live from Instagram, not copied from a listicle.
Last checked 2026-09-20.
100 real Reels from a 30 day window, ranked by views and sorted into 21 niches, each one linked so you can watch it. From Scrptly's own analysis database.
Last checked 2026-09-20.
Five Reels, 220 million views, and not one of them opens with a word he says. The audio does the work.
Last checked 2026-09-20.
Seven Reels from three weeks, and the structure underneath them refuses to give you the ending.
Last checked 2026-09-20.
Six Reels, 140 million views, and the hook is almost always a misdirection. He tells you what it is not before he tells you what it is.
Last checked 2026-09-20.
Five Reels, 204 million views, and the illusionist whose work is entirely visual opens every single one of them by speaking.
Last checked 2026-09-21.
A seven second dance clip holds 89.5 million views, and three of his top five are adverts. Here is why they do not read like adverts.
Last checked 2026-09-21.
Five Reels, 77.7 million views, and all five together run under 80 seconds. Four of them open on a song instead of on him talking.
Last checked 2026-09-21.
How speech-led Reels compare with silent ones across 2,157 of them, and one worked example that reached 271 times its following. 21 September 2026.
Last checked 2026-09-21.
Which Reels numbers tell you something, what an ordinary reel looks like across 2,157 of them, and what no outside tool can see. 21 September 2026.
Last checked 2026-09-21.
Six real Instagram ideas that reached 41 to 271 times their creator's following, and the one thing all six do in the first line. 21 September 2026.
Last checked 2026-09-21.
Three Reels, 21.8 million views, and her longest one runs longer than five Jake Paul Reels put together.
Last checked 2026-09-21.
Five Reels, just under 98 million views, and he does not say a single word of his own in any of them.
Last checked 2026-09-22.
Five Reels, 171.2 million views, and the biggest one has no words in it at all.
Last checked 2026-09-22.
Nobody outside Meta knows the ranking rules. What 2,239 Reels from 466 accounts show about what actually travels. Measured 22 September 2026.
Last checked 2026-09-22.
Where every Instagram number actually lives, what Insights will not show you, and what 340 accounts reveal about reading your own. 22 September 2026.
Last checked 2026-09-22.
Five Reels, 37.5 million views, and they range from 7 seconds to nearly two minutes.
Last checked 2026-09-22.
Five Reels, 163.2 million views, and one of them from 2023 is more than two thirds of that on its own.
Last checked 2026-09-22.
Five Reels, over 209 million views, and the smallest following of anyone we analysed this week.
Last checked 2026-09-22.
Most trend advice is about opening formulas. Across 2,078 Reels the formula barely moves reach at all. What does, measured 23 September 2026.
Last checked 2026-09-23.
Five Reels, 699 million views, and the biggest single Reel we have measured on any account.
Last checked 2026-09-23.
22 million followers and five best Reels totalling 3.5 million views. The gap between audience and reach is the story here.
Last checked 2026-09-23.
Sunday and Saturday beat Tuesday in our own corpus of 2,277 Reels. The gap is real and smaller than you have been told. Measured 23 September 2026.
Last checked 2026-09-23.
Five Reels, 4.5 million views, and a third data point in the same follower bracket that ranges from 3.5 million to 699 million.
Last checked 2026-09-23.
More narration per second went with less reach across 998 Reels of matched length. The trend is clean and small. Measured 24 September 2026.
Last checked 2026-09-24.
Across 2,255 Reels the beat count barely moves with length. A 12 second video and a 90 second one both carry about five. Measured 24 September 2026.
Last checked 2026-09-24.
How many words a short script actually needs, measured across 1,992 videos. A 45 second script runs about 141 words. Measured 24 September 2026.
Last checked 2026-09-24.
Five Reels, 245 million views, and no single one of them carries the rest. That is rarer than a viral hit.
Last checked 2026-09-24.
Five Reels, just over 140 million views, and his biggest is five seconds long.
Last checked 2026-09-24.
Five Reels, just over 63 million views, and four of the five are marketing for a television series.
Last checked 2026-09-24.
No tool can detect a shadowban. One Reel in eight normally lands under a third of its account median. Measured across 600 Reels, 24 September 2026.
Last checked 2026-09-24.
Engagement rate tracks reach far better than view count does. Across 2,209 Reels, 0.39 against 1.10 views per follower. Measured 24 September 2026.
Last checked 2026-09-24.
Yes, natively and for free. Whether the timing is worth optimising is a separate question, and the honest answer is smaller than you think.
Last checked 2026-09-24.
Long openings do worse. Across 2,314 Reels the 19-word-plus band reached 0.38 times its following against 0.64 for four words or fewer. 25 September 2026.
Last checked 2026-09-25.
Reach counts accounts, impressions count times seen. And your reach per follower depends mostly on how big you already are. Measured 25 September 2026.
Last checked 2026-09-25.
We checked whether caption length moves reach across 2,308 Reels. It does not. What research should actually look at instead. 25 September 2026.
Last checked 2026-09-25.
Five Reels, 46.9 million views, and one of them is 77 percent of that. The drop after it is a cliff.
Last checked 2026-09-25.
Five Reels, 15.5 million views, and three of them are her doing product research in public.
Last checked 2026-09-25.
Five Reels, just under 7.5 million views, and three of them put the hook in text on the screen rather than in anything anyone says.
Last checked 2026-09-25.
Retention is the strongest single predictor we have measured. 0.32 views per follower at 70 to 79, 2.08 at 90 plus. Measured 26 September 2026.
Last checked 2026-09-26.
Across 2,024 Reels the words per beat ranged from 6 to 53 and reach barely moved. Write the beats, not the word count. Measured 26 September 2026.
Last checked 2026-09-26.
Comment ratio runs backwards to reach: 1.00 views per follower under 1 percent, 0.33 above 4. What that means and what it does not. 26 September 2026.
Last checked 2026-09-26.
Four Reels, 18.5 million views, and a two year old comedy clip accounts for almost all of it.
Last checked 2026-09-27.
Five Reels, 8.1 million views, and one of them runs for over two minutes.
Last checked 2026-09-27.
Five Reels, just under 26 million views, every one of them over 80 seconds long. The most consistent set on this site.
Last checked 2026-09-27.
Five Reels, 79.4 million views, and the two biggest are both him complaining about the internet.
Last checked 2026-09-27.
Three Reels, just over 90 million views, and two of them run for more than two minutes.
Last checked 2026-09-27.
Five Reels, just over 14 million views, and four of them are wrestling on an account known for animals.
Last checked 2026-09-27.
Four Reels, 62.4 million views, and not one of them was posted in the last year.
Last checked 2026-09-27.
Four Reels, 23.9 million views, and three of them are over a minute of friends insulting each other.
Last checked 2026-09-27.
Five Reels, 18 million views, all within a million of each other, and four of them are him reacting to something somebody else did.
Last checked 2026-09-27.
Twelve property Reel openings with their view counts, plus what the measured corpus says about which first lines travel. Queried 27 September 2026.
Last checked 2026-09-27.
Five Reels, 61.6 million views, and four of them are episodes of the same tournament.
Last checked 2026-09-28.
Five Reels, 6.1 million views, and the biggest is her crying about a business deal for 106 seconds.
Last checked 2026-09-28.
Five Reels, 1.5 million views, from an account with 14.8 million followers. That is one view for every ten people who follow her.
Last checked 2026-09-28.
3,249 Reels measured by day and hour, corrected for account size. Wednesday beats Thursday by nearly two to one. Queried 28 September 2026.
Last checked 2026-09-28.
We tested which parts of a script move reach. The opening line does, corrected for account size. Length and pace do not. Queried 28 September 2026.
Last checked 2026-09-28.
We split 3,100 Reels into quarters by reach. Length, engagement rate and caption size barely separate them. Queried 28 September 2026.
Last checked 2026-09-28.
3,235 analysed short videos, almost all built from five or six beats. What each beat holds and how long it runs. Queried 28 September 2026.
Last checked 2026-09-28.
Short captions look four times better until you correct for account size, then the effect goes. What the corpus supports. Queried 28 September 2026.
Last checked 2026-09-28.
Three Reels, 12 million views, and a film trailer from 2024 is seventy percent of it.
Last checked 2026-09-29.
Four Reels, 4.8 million views, and the biggest is a 171 second sales announcement.
Last checked 2026-09-29.
Three Reels, 1.8 million views, from an account with 16.6 million followers.
Last checked 2026-09-29.
Three Reels, 2 million views, and the best one is nine seconds of paper being torn.
Last checked 2026-09-29.
Five Reels, 41.7 million views, and the biggest one is them answering an accusation that is 17 years old.
Last checked 2026-09-29.
Four Reels, just over 3.3 million views, and all four together run for 57 seconds.
Last checked 2026-09-30.
Three Reels, just under 20 million views, and one of them is 91 percent of that.
Last checked 2026-09-30.
Five Reels, 101.9 million views, and two of them open with nobody saying anything.
Last checked 2026-09-30.
15,756 followers and a Reel that did 438,626 views, which is 28 times the rest of her own work.
Last checked 2026-10-01.
Five Reels about college recruiting, 4,082,178 views, and the two that travelled both open on a mistake.
Last checked 2026-10-01.
Seven Reels, 2,076,700 views, and every one of them is over 100 seconds long.
Last checked 2026-10-01.
29,315 followers and a Reel that did 1,434,324 views, which is 49 views for every follower she has.
Last checked 2026-10-02.
One Reel did 3,555,156 views, which is 81 percent of everything else on the account put together.
Last checked 2026-10-02.
9,887 followers, and one Reel did 233,023 views by saying her age out loud in the first line.
Last checked 2026-10-02.
437,290 followers, and one Reel did 4,456,057 views, 45.9 times the median of the rest.
Last checked 2026-10-05.
89,304 followers, and one Reel did 941,822 views, 33.8 times the median of the rest.
Last checked 2026-10-05.
64,974 followers, and one Reel did 1,020,343 views, 31.2 times the median of the rest.
Last checked 2026-10-05.
29,079 followers, and one Reel did 337,896 views, 18.6 times the median of the rest.
Last checked 2026-10-05.
646,211 followers, and one Reel did 2,315,854 views, 17.2 times the median of the rest.
Last checked 2026-10-05.
80,777 followers, and one Reel did 704,614 views, 14.8 times the median of the rest.
Last checked 2026-10-05.
569,705 followers, and one Reel did 6,267,252 views, 14.3 times the median of the rest.
Last checked 2026-10-05.
30,104 followers, and one Reel did 128,007 views, 14.1 times the median of the rest.
Last checked 2026-10-05.
1,895,383 followers, and one Reel did 18,938,253 views, 13.0 times the median of the rest.
Last checked 2026-10-05.
430,006 followers, and one Reel did 18,918,907 views, 10.9 times the median of the rest.
Last checked 2026-10-05.
179,919 followers, and one Reel did 643,239 views, 9.9 times the median of the rest.
Last checked 2026-10-06.
10,342 followers, and one Reel did 36,539 views, 9.7 times the median of the rest.
Last checked 2026-10-06.
45,311 followers, and one Reel did 471,057 views, 9.0 times the median of the rest.
Last checked 2026-10-06.
183,088 followers, and one Reel did 1,524,220 views, 8.6 times the median of the rest.
Last checked 2026-10-06.
10,667 followers, and one Reel did 37,913 views, 7.8 times the median of the rest.
Last checked 2026-10-06.
71,440 followers, and one Reel did 2,127,242 views, 7.0 times the median of the rest.
Last checked 2026-10-06.
41,888 followers, and one Reel did 161,796 views, 6.7 times the median of the rest.
Last checked 2026-10-06.
41,883 followers, and one Reel did 188,702 views, 6.0 times the median of the rest.
Last checked 2026-10-06.
28,340 followers, and one Reel did 316,710 views, 5.6 times the median of the rest.
Last checked 2026-10-06.
22,053 followers, and one Reel did 95,758 views, 4.5 times the median of the rest.
Last checked 2026-10-06.
279,696 followers, and one Reel did 1,165,585 views, 3.5 times the median of the rest.
Last checked 2026-10-07.
11,612 followers, and one Reel did 47,071 views, 4.0 times the median of the rest.
Last checked 2026-10-07.
142,268 followers, and one Reel did 910,474 views, 2.9 times the median of the rest.
Last checked 2026-10-07.
26,381 followers, and one Reel did 536,028 views, 4.3 times the median of the rest.
Last checked 2026-10-07.
25,605 followers, and one Reel did 236,154 views, 2.8 times the median of the rest.
Last checked 2026-10-07.
21,345 followers, and one Reel did 422,782 views, 2.9 times the median of the rest.
Last checked 2026-10-07.
288,847 followers, and one Reel did 3,550,327 views, 3.4 times the median of the rest.
Last checked 2026-10-07.
36,332 followers, and one Reel did 334,947 views, 4.3 times the median of the rest.
Last checked 2026-10-07.
34,962 followers, and one Reel did 106,208 views, 3.2 times the median of the rest.
Last checked 2026-10-07.
67,230 followers, and one Reel did 464,865 views, 2.7 times the median of the rest.
Last checked 2026-10-07.
6,976 followers, and one Reel did 429,159 views, 11.2 times the median of the rest.
Last checked 2026-10-08.
911 of 2,518 analysed Reels have no real spoken script. 197 of them still beat three views per follower. What the tools do, and what the numbers say about the format. 2026-10-08.
Last checked 2026-10-08.
Nine families of opening across 2,518 analysed Reels, ranked by median views and by how often each beats three views per follower. Visual-first leads both. 2026-10-08.
Last checked 2026-10-08.
Reels under 15 seconds have a median of 51,004 views. Reels of 15 to 30 seconds have 221,480. What 2,518 analysed Reels say about cadence, length, and which one is worth changing. 2026-10-08.
Last checked 2026-10-08.
426 of the Reels we analysed run under 15 seconds, and they have the lowest median views of any length band. How to build a clean loop, and when not to bother. 2026-10-08.
Last checked 2026-10-08.
299 of 528 accounts have zero Reels beating three views per follower. Among those with five or more analysed, the median hit rate is 0 percent. What that means for how you plan. 2026-10-08.
Last checked 2026-10-08.
A plain definition, the four numbers that actually separate good Reels from average ones, and the ones to ignore. Built from 2,518 analysed Reels. 2026-10-08.
Last checked 2026-10-08.
The practical method, plus the two checks from 2,518 analysed Reels that stop a batch turning into ten near-identical videos. 2026-10-08.
Last checked 2026-10-08.
The category splits into generation, editing and analysis, and switching within the wrong half will not help. An honest account of which job Scrptly does. 2026-10-08.
Last checked 2026-10-08.
Why a generator and an analyser are not substitutes, what to check before choosing either, and an honest statement of where Scrptly fits. 2026-10-08.
Last checked 2026-10-08.
What is genuinely visible on someone else's account, what is not, and how to compare fairly when follower counts differ by a hundred times. 2026-10-08.
Last checked 2026-10-08.
The openings that travel are not the prettiest ones. 495 visual-first Reels out of 2,499, and what separates the ones that reach people from the ones that just look nice. 2026-10-10.
Last checked 2026-10-10.
1,635 of 2,499 analysed Reels got fewer views than the creator had followers. What that means for the reach drop you think you are seeing. 2026-10-10.
Last checked 2026-10-10.
298 of 526 accounts have no reel beating three views per follower. What growth looks like when the outlier you are planning around does not arrive. 2026-10-10.
Last checked 2026-10-10.
A calendar is the easy half. The checks worth building into a plan, drawn from 2,499 analysed Reels, and the two that change outcomes. 2026-10-10.
Last checked 2026-10-10.
Nine families of opening across 2,499 Reels, with clear rates from 22.7 percent down to 15.7 percent. What to do with a generated hook before you film it. 2026-10-10.
Last checked 2026-10-10.
Median analysed reel: 47.5 seconds. Talking Reels run longer than silent ones by four times. What a Reels-specific script has to respect. 2026-10-10.
Last checked 2026-10-10.
A method for finding ideas that still have room in them, using views per follower rather than raw view counts. 2026-10-10.
Last checked 2026-10-10.
Five questions to put to any Instagram analytics tool, and the ones most of them fail. Including what nobody can see about a competitor. 2026-10-10.
Last checked 2026-10-10.
Every tool in this category writes clean copy. A test that separates them, and the one question most cannot answer. 2026-10-10.
Last checked 2026-10-10.
An honest account of what the free tier of this category does well, what it cannot do, and the point at which paying changes something. 2026-10-10.
Last checked 2026-10-10.
Our own retention figure takes only 26 distinct values across 2,512 Reels, and three of them cover 77 percent of the corpus. An honest account of what retention data exists. 2026-10-11.
Last checked 2026-10-11.
1,612 Reels with a spoken script against 900 without. Median views differ by four percent. What the voice over actually changes, which is not reach. 2026-10-11.
Last checked 2026-10-11.
Our corpus is Instagram Reels, not TikTok, and we say so up front. What transfers between them, what does not, and the openings that actually performed. 2026-10-11.
Last checked 2026-10-11.
Most saved templates get used once. What makes a structure reusable, built from the beat patterns in 2,512 analysed Reels. 2026-10-11.
Last checked 2026-10-11.
Hook lists are long because variations are easy. Grouped into the families that behave differently, with the measured performance of each. 2026-10-11.
Last checked 2026-10-11.
Paying does not make generated hooks better. A one-minute check that separates the usable lines from the ones that read well and perform worst. 2026-10-11.
Last checked 2026-10-11.
The difference between describing a video and explaining it, and the five outputs worth demanding. Built on 2,512 analysed Reels. 2026-10-11.
Last checked 2026-10-11.
Exactly which signals are visible on an account you do not own, which are not, and how to get a real read from the ones that are. 2026-10-11.
Last checked 2026-10-11.
900 of 2,512 Reels have no spoken script. They reach about the same as the ones that do, and they fail in one specific way. 2026-10-11.
Last checked 2026-10-11.
Every current model writes a clean script. What separates a useful workflow from a fast one, and the checks that catch a fluent script with nothing in it. 2026-10-11.
Last checked 2026-10-11.
1,667 of 2,543 analysed Reels reached fewer people than the account had followers. Before assuming you are suppressed, here is what ordinary looks like. 2026-10-13.
Last checked 2026-10-13.
Posting day measured across 2,543 Reels, with the honest comparison against the one variable that matters far more. 2026-10-13.
Last checked 2026-10-13.
302 of 534 analysed accounts have no reel beating three views per follower. A plan for the situation almost everyone is actually in. 2026-10-13.
Last checked 2026-10-13.
A list of topics ages in a week. The structures underneath them do not. What 2,543 analysed Reels say about picking what to make. 2026-10-13.
Last checked 2026-10-13.
Nine kinds of opening with a worked example of each, and the measured performance behind them across 2,543 Reels. 2026-10-13.
Last checked 2026-10-13.
903 of 2,543 analysed Reels have no spoken script at all, which makes the footage the whole argument. Ideas, and the test for whether a shot earns its place. 2026-10-13.
Last checked 2026-10-13.
Finding posts is solved. Finding the ones that beat their own account is not, and that is the only search worth running. 2026-10-13.
Last checked 2026-10-13.
What a hook generator gets right for Reels, the one family it structurally cannot produce, and the check to run on its output. 2026-10-13.
Last checked 2026-10-13.
An honest account of what AI caption tools help with on Reels, backed by caption data from 2,543 analysed Reels. 2026-10-13.
Last checked 2026-10-13.
An honest comparison of the short vertical surfaces, what moves between them, and the limits of our own data, which is Instagram only. 2026-10-13.
Last checked 2026-10-13.
Six Reels, 15 million views, posted inside five days. Two of them have almost no speech and one has four transcribed words.
Last checked 2026-10-13.
Seven Reels, 114 million views, and the best reached nearly three times his follower count. The closest any account this size has come to clearing our outlier bar.
Last checked 2026-10-14.
Three Reels, 20 million views, and one of them did twenty times the other two combined. It is also the only one that is not advice.
Last checked 2026-10-14.
Burned-in subtitles solve a real problem: a talking reel is unintelligible on mute. What to check before paying, and what subtitles will not fix. 2026-10-14.
Last checked 2026-10-14.
Six jobs, what tools exist for each, and the one job almost nothing in the category actually does. 2026-10-14.
Last checked 2026-10-14.
A real four-week structure, what goes in each slot, and the two tests to run before filming any of it. 2026-10-14.
Last checked 2026-10-14.
1,669 of 2,572 analysed Reels carry a real spoken script. What the good ones do differently, with ideas shaped around it. 2026-10-14.
Last checked 2026-10-14.
Five Reels, 12.2 million views, and one twelve-second question did 317 times her follower count. The largest ratio we have measured on any account.
Last checked 2026-10-14.
Five Reels, 1.4 million views, from 6,270 followers. The smallest account we have broken down, and every opening is a question about something you have seen but never questioned.
Last checked 2026-10-14.
Seven Reels, 14 million views, and four of the seven open with the identical three words: there's a reason. A formula used without variation.
Last checked 2026-10-14.
Six Reels, 5.7 million views, and five of the six open by telling you to look at something. The account is built on making you notice.
Last checked 2026-10-14.
Seven Reels, 22 million views, and one announcement in January 2025 did 27 times the median of the six that followed.
Last checked 2026-10-14.
Five Reels, 3.1 million views, and the one framed as an interview question did 12 times the one framed as a case study.
Last checked 2026-10-14.
Five Reels, 1.3 million views, and her shortest and only non-English video did three times the four long English ones combined would suggest.
Last checked 2026-10-14.
Five Reels, 2 million views, and 98 percent of that came from one video posted a year before the others. The clearest example of a format that stopped working.
Last checked 2026-10-14.
Five Reels, 678,000 views, all under 15 seconds. An account that lives entirely in the length band our data says performs worst.
Last checked 2026-10-14.
Five Reels, 443,000 views, and the longest one did 25 times the shortest. On an account built around speed, the slow one won.
Last checked 2026-10-14.
Five Reels, 33 million views, all over 90 seconds. Tamil sketch comedy that ignores every rule about keeping Reels short.
Last checked 2026-10-15.
Five Reels, 5.8 million views, and the two with the most comments have 33,955 and 45,084 on them. An account where the comment section is the product.
Last checked 2026-10-15.
Five Reels, 2.4 million views, and the two that lead with a personal number did ten times the one that admits to doing the bare minimum.
Last checked 2026-10-15.
Five Reels, 4.1 million views, every single one almost exactly three minutes long. The most rigidly consistent format in the series.
Last checked 2026-10-15.
Six Reels, 276,000 views, and the one that opened with a question about something ordinary did eight times the one that opened with a confident claim.
Last checked 2026-10-15.
Five Reels, 1.9 million views, and the only one that opens with no speech at all did 35 times the one that thanks the audience for following.
Last checked 2026-10-15.
Five Reels, 2.1 million views, and one wordless laugh did 25 times the four travel guides that followed it.
Last checked 2026-10-15.
Five Reels, 227,000 views, and a six-second video with two spoken words did seven times the 141-second explanation of how she grew.
Last checked 2026-10-15.
Five Reels, 726,000 views, and the two from 2025 did four times the three from 2026. The clearest decline in the series, and the dates matter.
Last checked 2026-10-15.
Five Reels, 96,000 views, from 7,854 followers, and every single one opens on a song lyric. The most uniform account in the series.
Last checked 2026-10-15.
Twelve opening lines from real Instagram Reels, each with the views, the creator and the length behind it.
Last checked 2026-10-16.
The opening lines from Instagram Reels that clear every quality gate we apply, with views, creator and length on each.
Last checked 2026-10-16.
The 6 best-performing Reels on Raj Shamani's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 5 best-performing Reels on Jay Alvarrez's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 6 best-performing Reels on Senada Greca's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 5 best-performing Reels on Dr Mike Varshavski's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 4 best-performing Reels on Jun Yuh's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 6 best-performing Reels on Alfie Steiner's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 5 best-performing Reels on Steven Bartlett's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 5 best-performing Reels on Karim Saad's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 6 best-performing Reels on Hannah Fry's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 6 best-performing Reels on Dr Karan Rajan's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-18.
The 5 best-performing Reels on Dan Martell's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 6 best-performing Reels on Lydia Tomlinson's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Jb Copeland's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Liz Tenuto's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Quinlan Walther's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Pierre Dalati's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Jessica Judith's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 6 best-performing Reels on Angela Rose's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Rebecca Taylor's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Samantha Montgomery's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-19.
The 5 best-performing Reels on Adam Hoad's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 6 best-performing Reels on Joshua McCartney's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 6 best-performing Reels on Karen X Cheng's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 5 best-performing Reels on Kylie Katich's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 5 best-performing Reels on Aris Yeager's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 6 best-performing Reels on Aakanksha Monga's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 6 best-performing Reels on Meagan Nunez's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 5 best-performing Reels on Jeremy Miner's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 6 best-performing Reels on Adrian Per's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
The 6 best-performing Reels on Jeremy Ethier's Instagram, with the opening line, view count and hook pattern behind each one. From a real Scrptly analysis.
Last checked 2026-10-20.
Hashtags are how a post gets filed, not why it gets watched. Here is what they change, what they do not, and where the same ten minutes is better spent.
Last checked 2026-09-06.
There is no universal best hour, and Instagram computes yours free inside the app. Plus our own measurement of when people actually search this question, which collapses after Wednesday.
Last checked 2026-09-05.
There is no universal best hour on TikTok. What we can show is our own measurement of how differently people ask this question on TikTok versus Instagram, and what that says about the two platforms.
Last checked 2026-09-05.
We priced this question across YouTube, Instagram and TikTok. The three platforms are asked about in completely different ways, and the pattern says more than any recommended hour would.
Last checked 2026-09-06.
Nobody searching this wants software. We measured it: zero of 29 caption keywords ask for a tool. Here is what a caption is actually for, and the thing people confuse it with.
Last checked 2026-09-05.
What the faceless reels tools actually do, which parts they automate, and why a faceless video lives or dies on its first line. Read from their own pages on 5 September 2026.
Last checked 2026-09-05.
Nobody can make a video go viral. What you can do is fix the part that decides whether anyone watches past two seconds. Here is the split, and what our own search data says about it.
Last checked 2026-09-06.
Fifteen opening lines from personal finance Reels, each with its view count, the handle it came from and how many seconds the hook ran. Pulled from three real Scrptly analyses on 3 September 2026.
Last checked 2026-09-03.
A seamless loop is the one editing trick with a documented connection to Instagram ranking: watching all the way through is one of the four outcomes Instagram says it predicts for Reels.
Last checked 2026-09-06.
Instagram published how ranking works and most articles on this query ignore it. Here are the signals they name for Reels, in their order, and what that means for what you make.
Last checked 2026-09-06.
What Instagram analytics tools actually report, what the free built-in Insights already gives you, and the question none of them answer. Prices read from their own pages on 4 September 2026.
Last checked 2026-09-05.
Instagram has never published a mechanism called a shadowban. Here is what it does document, what a sudden reach drop is usually explained by, and the checks worth running before you assume anything.
Last checked 2026-09-06.
We priced 1,548 keywords in this space. 79 percent of the demand is shopping for a tool or asking what hour to post. 2 percent is about what the video says. That gap is the strategy.
Last checked 2026-09-06.
Every platform gives you its own numbers free. What a paid tool buys is history, several accounts in one place, and competitor tracking. Prices read from their own pages.
Last checked 2026-09-06.
48 of the 68 keywords on this topic ask how to do it, not what to buy. Here is the structure a short video script actually needs, and where the tools do and do not help.
Last checked 2026-09-05.
A transcript is the words of a video as text, with or without timings. Here is what each way of getting one actually gives you, and what the timings are worth once you have them.
Last checked 2026-09-06.
The six beats behind Karen X Cheng's Reel, and how to use the same structure on your own content.
Last checked 2026-10-19.
The six beats behind Migs's Reel, and how to use the same structure on your own content.
Last checked 2026-10-19.
The six beats behind Kiki's Reel, and how to use the same structure on your own content.
Last checked 2026-10-19.
The six beats behind Raegan Lynch's Reel, and how to use the same structure on your own content.
Last checked 2026-10-19.
The six beats behind Cole Hastings's Reel, and how to use the same structure on your own content.
Last checked 2026-10-19.
The six beats behind Michelle Lo Horton's Reel, and how to use the same structure on your own content.
Last checked 2026-10-19.