Ibai Llanos's Instagram Reels, broken down

What this is

Ibai Llanos has 16,576,390 followers on Instagram, read from the profile on 28 September 2026. He is forty eighth on our list of the biggest Instagram accounts belonging to creators rather than celebrities, athletes or brands. Scrptly analysed his five best-performing Reels.

Five Reels. 61,552,008 views between them. Posted between 21 August and 20 September 2026, so this is one month of output.

The tightest set of numbers on this site

13,298,832 at the top and 11,255,341 at the bottom. A spread of 2,043,491 across five Reels, on an account where every one of them cleared eleven million.

Nothing here is a spike. Every other creator we have measured has a best Reel that is at least a third bigger than their fifth. His is 18 percent bigger. That is what a format looks like when it is genuinely repeatable.

Because four of the five are the same series

The Mundial de Comidas is a World Cup bracket for national dishes, run as a tournament with rounds, voting and a final. The final, a last sixteen tie, a quarter final tie and the quarter final results are all in his top five.

The hooks are barely hooks at all. "El Salvador contra Venezuela." is a fixture. It works because the audience already knows the format and wants the result, which is the same reason a football score graphic works.

A serialised format is the whole lesson here

Most accounts on this site are trying to make each video work on its own. He built a structure where each video inherits the audience of the last one, and the numbers stopped varying.

The five run 82, 80, 70, 64 and 81 seconds, so 6 minutes 17 seconds in total. All five are over a minute, and the consistency in runtime is not a coincidence either. Episodes of the same thing are the same length.

The one that is not the tournament

The 11.7 million Reel is a rapid-fire stats quiz with a footballer, and it opens by putting him on the spot: "Vini, who has the most assists in the Champions League?" It is the lowest but one of the five, which tells you the tournament is carrying the account rather than the guest.

The hooks he uses

What you can copy

• Build a series, not a set of videos. Four of his five are episodes and his worst is 85 percent of his best.
• A format lets the hook be boring. "El Salvador against Venezuela" is not a hook, it is a fixture, and it did 12.9 million.
• Give people something to vote on. The bracket runs on audience decisions, which is why each round has an audience waiting.
• Keep episodes the same length. His five sit between 64 and 82 seconds and that predictability is part of the format.

Questions people ask

How many followers does Ibai Llanos have on Instagram?

16,576,390, read from his profile on 28 September 2026. That makes him forty eighth among Instagram accounts belonging to creators rather than celebrities, athletes or brands.

What is his most viewed Reel?

The final of his Mundial de Comidas, Peru against Venezuela, at 13,298,832 views, posted 20 September 2026. It is linked above.

How long are his Reels?

The five analysed run 82, 80, 70, 64 and 81 seconds, so 6 minutes 17 seconds in total. All five are over a minute and four sit within 12 seconds of each other.

Why are his view counts so consistent?

Four of his five best are episodes of one tournament, so each inherits the audience of the previous round. His fifth best is 85 percent of his best, the narrowest spread of any creator we have measured.

How were these numbers measured?

Scrptly pulled his recent posts and analysed the five best-performing Reels on 28 September 2026. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.