NikkieTutorials' Instagram Reels, broken down
Five Reels, just under 26 million views, every one of them over 80 seconds long. The most consistent set on this site.
What this is
Nikkie de Jager, who posts as NikkieTutorials, has 18,565,005 followers on Instagram, read from the profile on 27 September 2026. She is fortieth on our list of the biggest Instagram accounts belonging to creators rather than celebrities, athletes or brands. Scrptly analysed her five best-performing Reels.
Five Reels. 25,716,026 views between them. Posted between 25 May and 16 August 2026.
Each line is the transcribed audio from the opening seconds, left exactly as spoken, including where she interrupts herself.
“AI versus me. Oh, we're, we're doing orange?”
6.5MviewsWatch
“What happens when you mix all five shades of Half-Magic Beauty glitter puck?”
5.6MviewsWatch
“Okay, I know we have all seen these. All these clips always go viral”
4.8MviewsWatch
“Okay, we're doing a button no- oh, my gosh. That's a lot of li- that's”
4.7MviewsWatch
“Oh, s- silver lips? Is she...”
4.2MviewsWatch
Nothing here is short and nothing here is an outlier
The five run 104, 106, 104, 95 and 83 seconds, so 8 minutes 12 seconds in total. That is by a distance the longest set of any creator on this site, and every single one is over 80 seconds.
The views run 6,464,646 down to 4,204,804. A spread of 2.3 million across the whole top five, on an account where the average is over five million. No lottery ticket, no cliff.
Long and consistent is the combination that is supposed to be impossible on Instagram. It is worth sitting with the fact that the account doing it is doing nothing else unusual.
She is reacting to other people's ideas
Three of the five open on somebody else's trend: a viral clip, another creator's contour hack, another creator's silver lip look. She is not sourcing the idea, she is sourcing the reaction to it.
That is why the openings sound the way they do. "Oh, s- silver lips? Is she..." is a person seeing something for the first time, and the viewer is watching the moment of recognition rather than a presenter introducing a topic.
The stammer is the technique
Two of the five open mid-sentence with her interrupting herself. Those are transcribed exactly above, false starts included. A clean line sounds prepared. A broken one sounds like something is happening right now, and that is the whole reason it holds.
The hooks she uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Set up a contest in three words | "AI versus me" is a premise, a stake and a reason to stay until the comparison is made. No explanation needed. | Her best performer, 6.5M views. |
| Ask what happens if | An experiment with an unknown outcome. The viewer stays because nobody in the video knows the answer either. | The glitter mix, 5.6M views. |
| React, do not present | Interrupting yourself makes it a live reaction rather than an introduction. The audience watches the recognition happen. | The 4.7M and 4.2M Reels. |
What you can copy
- Stop trimming to fit a length rule. Every Reel here is over 80 seconds and the set is the most consistent we have measured.
- Borrow the trend, not the idea. Three of these five are her reacting to something somebody else made.
- Leave the false start in. The stammer is what makes it read as live rather than scripted.
- Set up a contest or an experiment. Both give the viewer a result to wait for, which is what buys you 100 seconds.
Questions people ask
How many followers does NikkieTutorials have on Instagram?
18,565,005, read from the profile on 27 September 2026. That makes her fortieth among Instagram accounts belonging to creators rather than celebrities, athletes or brands.
What is her most viewed Reel?
A 104 second makeup challenge recreating an AI generated look, at 6,464,646 views, posted 20 July 2026. It is linked above.
How long are her Reels?
The five analysed run 104, 106, 104, 95 and 83 seconds, so 8 minutes 12 seconds in total. Every one is over 80 seconds, which is the longest and most uniform set of any creator we have broken down.
Why are her view counts so even?
Her five best range from 6,464,646 down to 4,204,804, a spread of 2.3 million. On this evidence it comes from a repeatable format: react to something the audience has already seen, in a video long enough to reach a result.
How were these numbers measured?
Scrptly pulled her recent posts and analysed the five best-performing Reels on 27 September 2026. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse NikkieTutorials's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula she uses.
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