El Rubius's Instagram Reels, broken down
Four Reels, 62.4 million views, and not one of them was posted in the last year.
What this is
Rubén Doblas Gundersen, who posts as El Rubius, has 17,396,267 followers on Instagram, read from the profile on 27 September 2026. He is forty fourth on our list of the biggest Instagram accounts belonging to creators rather than celebrities, athletes or brands. Scrptly analysed his best-performing Reels and returned four for this account rather than the usual five.
Four Reels. 62,397,505 views between them. Posted between 8 June 2024 and 31 July 2025.
Each line is the transcribed audio from the opening seconds. Most are Spanish and the lines are left exactly as spoken.
“Macaco. Macaquinho.”
29.9MviewsWatch
“Shady. Convict. Up front.”
13.1MviewsWatch
“¿Aló? Hey, Rubius, ¿qué tal? ¿Cómo llevas los diseños?”
12.8MviewsWatch
“Vale, vamos a intentar sacar una foto, aunque es muy complicado”
6.6MviewsWatch
Every one of these is over a year old
The newest is from 31 July 2025 and the oldest from 8 June 2024. Scrptly returns a creator's best performers regardless of age, and for this account that means nothing posted in the last fourteen months has beaten work from 2024.
That is the finding, and it is worth more than any hook on the page. An account with 17.4 million followers whose four best Reels are all historic is telling you something about what it has been publishing since.
The biggest is eight seconds long
29,888,399 views on eight seconds. The opening is two words, a nickname for a monkey, said quietly. Then an animal does something unexpected and the video is over before a viewer could decide to leave.
The four run 8, 48, 90 and 32 seconds, so 2 minutes 58 seconds in total. The eight second one did more than twice the next best.
Two of the four are about making something
The 12.8 million one opens on a phone call asking how the designs are coming along, and it is a behind the scenes piece about finishing a clothing line in time for a boxing event. The 13.1 million one is the outfits themselves. Neither is a product shot and both outperformed the animal photo attempt.
The hooks he uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Say the subject's name quietly | Two soft words with an animal already in frame. It sets up an expectation of something gentle, which is what makes the next second land. | His best performer, 29.9M views. |
| Open on a problem, not a product | A phone call asking whether the work is done. The deadline is the story and the product arrives inside it. | The clothing line Reel, 12.8M views. |
| Admit the task is hard | "This is very complicated" invites the viewer to watch you fail or succeed, which is a reason to stay for either outcome. | The lion photo, 6.6M views. |
What you can copy
- Eight seconds is enough if nothing needs explaining. His biggest Reel has no setup at all.
- Say the task is difficult out loud. It converts the video into a question with two watchable answers.
- Show the deadline, not the product. Both of his commercial Reels are about the making rather than the thing.
- Check whether your best work is old. Four of four here are, and that is a publishing problem rather than a hook problem.
Questions people ask
How many followers does El Rubius have on Instagram?
17,396,267, read from his profile on 27 September 2026. That makes him forty fourth among Instagram accounts belonging to creators rather than celebrities, athletes or brands.
What is his most viewed Reel?
An 8 second clip of an unexpected animal encounter, at 29,888,399 views, posted 23 July 2024. It is the shortest of his four and did more than twice the next best. It is linked above.
How long are his Reels?
The four analysed run 8, 48, 90 and 32 seconds, so 2 minutes 58 seconds in total. The shortest is by far the best performing.
Why are all his best Reels from 2024 and 2025?
Scrptly returns best performers regardless of when they were posted. For this account the top four are all at least fourteen months old, which means nothing published more recently has matched them.
How were these numbers measured?
Scrptly pulled his posts and analysed the best-performing Reels on 27 September 2026, returning four for this account. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
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