Dr Emily Prpa's Instagram Reels, broken down
646,211 followers, and one Reel did 2,315,854 views, 17.2 times the median of the rest.
What this is
Dr Emily Prpa posts about nutrition science, with a focus on women's physiology. The account had 646,211 followers when Scrptly analysed it on 4 July 2026, and the 5 Reels in that analysis did 2,785,820 views between them.
The best Reel is 462 words over 156 seconds, which is a lecture by Reels standards, and it did 2,315,854 views. It did 2,315,854 views, which is 3.6 views for every follower on the account and 17.2 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 4 of the 5 are Dr Prpa talking to camera; the rest open on a visual and are marked as such.
“Welcome to my new series, Wellness Habits That Don't Work the Same for Us Women as They Do for Men.”
2.3MviewsWatch
“What I eat in a day as a PhD nutritionist who's just living her best life, eating whatever the hell she wants.”
153.4KviewsWatch
“I'm not into slut-shaming, but it seems you guys love desserts that are quick, easy,”
134.6KviewsWatch
“Yep, electrolytes are definitely having a moment.”
102.4KviewsWatch
Opening shot
Hi, I'm Dr. Emily, PhD nutrition scientist, and this is the brunch bowl
79.6KviewsWatch
The hook announces a series, not a video
"Welcome to my new series, Wellness Habits That Don't Work the Same for Us Women as They Do for Men." It is a long hook and it does something most hooks do not.
It promises more than one video. A viewer who agrees with the premise now has a reason to follow rather than just to watch, and the premise itself does the filtering: anyone who has tried a habit that did not work for them is already in.
2.3M views against a median of 134,591
The Reels analysed ran from 2,315,854 down to 79,569, with a median of 134,591. The one that broke out did 17.2 times that median, against 153,394, 134,591, 102,412 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 2,315,854 views means nothing on its own, because a large account produces large numbers by existing. 17.2 times the account's own median is a statement about the Reel.
462 words is the finding
The longest script on the account is also the biggest Reel by a factor of fifteen. On a science account the length is not a cost, it is the credential, and the retention score of 88 says people stayed for it.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 646,211 (acceptable tier) | 5,000 to 2,000,000 |
| Views per follower | 3.6x | 3x |
| Views over own median | 17.2x | 4x |
| Like rate | 6.34% | 3% |
| Comment rate | 0.042% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 88 | 75 |
| Words of transcript | 462 | 60 |
The hooks Dr Prpa uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Announce a series | Naming the series rather than the video gives a viewer a reason to follow instead of just watch. | The 2.3M Reel. |
| Undercut your own authority | "A PhD nutritionist who's just living her best life, eating whatever the hell she wants" removes the lecture risk before it arrives. | The 153.4K Reel. |
| Name the trend, then qualify it | "Electrolytes are definitely having a moment" concedes the hype first, which buys permission to complicate it. | The 102.4K Reel. |
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