Leyla Greenhill's Instagram Reels, broken down
41,888 followers, and one Reel did 161,796 views, 6.7 times the median of the rest.
What this is
Leyla Greenhill posts about intelligence over appearance, and building a personal brand. The account had 41,888 followers when Scrptly analysed it on 27 May 2026, and the 5 Reels in that analysis did 337,932 views between them.
The best Reel opens with a flat seven word contradiction of something the audience has been told their whole life. It did 161,796 views, which is 3.9 views for every follower on the account and 6.7 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. All 5 are Leyla talking to camera.
“Men don't respect you for being beautiful.”
161.8KviewsWatch
“Average personal brand versus millionaire personal brand.”
118.2KviewsWatch
“Ranking careers from 1 to 10.”
24.2KviewsWatch
“Selling info products online, important or not important?”
17.5KviewsWatch
“Ways to make money online from one to 10.”
16.2KviewsWatch
The hook denies the premise
"Men don't respect you for being beautiful." No hedge, no preamble, no question.
It contradicts a belief the viewer did not choose and is unlikely to have examined. A hook like this works because disagreeing with it requires staying to see the argument, and agreeing with it requires staying to hear it made properly. There is no version where the viewer leaves satisfied in the first two seconds.
161,796 views against a median of 24,175
The Reels analysed ran from 161,796 down to 16,246, with a median of 24,175. The one that broke out did 6.7 times that median, against 118,169, 24,175, 17,546 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 161,796 views means nothing on its own, because a large account produces large numbers by existing. 6.7 times the account's own median is a statement about the Reel.
A hook strength of 10 and a retention score of 88
Both are the top of their range, and they are the two scores the gate reads from the analysis rather than deriving from arithmetic. A seven word opening that scores 10 for hook strength is the clearest evidence on this page that length and strength are unrelated.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 41,888 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 3.9x | 3x |
| Views over own median | 6.7x | 2x |
| Like rate | 3.36% | 3% |
| Comment rate | 0.056% | 0.03% |
| Hook strength | 10 of 10 | 7 |
| Retention score | 88 | 75 |
| Words of transcript | 223 | 60 |
The hooks Leyla uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Deny the premise | Seven words contradicting something the viewer was raised on. Neither agreeing nor disagreeing lets them leave. | The 161.8K Reel. |
| Put two versions side by side | "Average personal brand versus millionaire personal brand" promises a comparison with a verdict. | The 118.2K Reel. |
| Announce a ranking | "Ranking careers from 1 to 10" tells the viewer a judgement is coming about something they are in. | The 24.2K Reel. |
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