Liza Koshy's Instagram Reels, broken down
Four Reels, 18.5 million views, and a two year old comedy clip accounts for almost all of it.
What this is
Liza Koshy has 18,702,699 followers on Instagram, read from the profile on 27 September 2026. She is thirty seventh on our list of the biggest Instagram accounts belonging to creators rather than celebrities, athletes or brands. Scrptly analysed her best-performing Reels and returned four for this account rather than the usual five.
Four Reels. 18,520,930 views between them. Scrptly returns best performers regardless of age, and hers reach back to October 2024.
Each line is the transcribed audio from the opening seconds, left exactly as spoken.
One Reel is 97 percent of the total
17,924,930 views on a political comedy clip from October 2024. 595,999 views across the other three put together. That is the widest gap between first and second place on any page we have built.
It is not a close call about quality. It is one video that reached strangers and three that reached a following.
The other three are all the same advertiser
Her second, third and fourth best Reels all carry the same partner tag in the caption. They did 242,187, 187,383 and 166,430 views, on an account with 18,702,699 followers. That is roughly one view for every 85 followers, on her best recent work.
They are well made. The opening line of the best of them, about 80,000 people holding their breath, is a real piece of writing. The problem is not craft.
What the gap is actually showing
The 2024 clip is 42 seconds of satire with a joke in the first line. The three brand films run 63, 60 and 63 seconds and open on a feeling rather than an event. A feeling asks the viewer to already be invested. A joke does not.
The four run 42, 63, 60 and 63 seconds, so 3 minutes 48 seconds in total. The shortest is the one that travelled.
The hooks she uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Name real people doing absurd things | A recognisable name in the first line, in a situation that cannot be true. The viewer stays because they want to see where it goes. | The 17.9M satire clip. |
| Open on a scene, not a subject | Eighty thousand people holding their breath is a picture before it is a point. It reads as storytelling rather than advertising. | The 242K brand film. |
| Ask the audience a question | A question invites an answer, which is why it survives being a brand tagline. It still needs the viewer to care first. | The 166K Reel. |
What you can copy
- A joke in the first line outperforms a feeling in the first line, by a factor of thirty here.
- Sponsored work is not the problem. Three of these are sponsored and well made, and they still open on mood rather than event.
- Check what your best video is actually doing. Hers is two years old, which means nothing published since has matched it.
- Shorter won here. The one that travelled is also the shortest of the four.
Questions people ask
How many followers does Liza Koshy have on Instagram?
18,702,699, read from her profile on 27 September 2026. That makes her thirty seventh among Instagram accounts belonging to creators rather than celebrities, athletes or brands.
What is her most viewed Reel?
A 42 second political comedy clip at 17,924,930 views, posted 31 October 2024. It is 97 percent of her four-Reel total on its own. It is linked above.
How long are her Reels?
The four analysed run 42, 63, 60 and 63 seconds, so 3 minutes 48 seconds in total. The 42 second one is her best performer by a very wide margin.
Does Liza Koshy post sponsored content?
Three of her four best Reels carry the same partner tag, all from 2026. They did 595,999 views between them, against 17,924,930 for the one unsponsored clip in the set.
How were these numbers measured?
Scrptly pulled her posts and analysed the best-performing Reels on 27 September 2026, returning four for this account. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse Liza Koshy's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula she uses.
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