Kirsti Lang's Instagram Reels, broken down
10,667 followers, and one Reel did 37,913 views, 7.8 times the median of the rest.
What this is
Kirsti Lang posts about working from home with ADHD. The account had 10,667 followers when Scrptly analysed it on 3 August 2026, and the 5 Reels in that analysis did 57,335 views between them.
The best Reel opens with seven words that are purely a statement of fact about the person speaking. It did 37,913 views, which is 3.6 views for every follower on the account and 7.8 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 4 of the 5 are Kirsti talking to camera; the rest open on a visual and are marked as such.
“I have ADHD, and I work from home.”
37.9KviewsWatch
“I'm moving out of my perfect home office that took me three years to create willingly because I am unhinged.”
7.9KviewsWatch
Opening shot
you made your home office your happy place
4.8KviewsWatch
“It has come to my attention that the cute home office girlies might not know that you do not need a fancy”
4.0KviewsWatch
“Three expensive home office things that were absolutely worth every cent I paid for them.”
2.7KviewsWatch
The hook is two facts and no promise
"I have ADHD, and I work from home." There is no claim, no number and no promise of a result.
It works as a filter rather than a lure. Anyone who matches both conditions is now certain the video is for them, and anyone who does not can leave, which on a 10,667 follower account is the right trade. Hooks that try to hold everyone tend to hold nobody in particular.
37,913 views against a median of 4,831
The Reels analysed ran from 37,913 down to 2,675, with a median of 4,831. The one that broke out did 7.8 times that median, against 7,945, 3,971, 2,675 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 37,913 views means nothing on its own, because a large account produces large numbers by existing. 7.8 times the account's own median is a statement about the Reel.
Nearly eight times the account's own median
The four Reels below it sit between 2,675 and 7,945, and they are the same subject and format. The one that broke out is the one whose first line states the two conditions out loud instead of easing in.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 10,667 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 3.6x | 3x |
| Views over own median | 7.8x | 2x |
| Like rate | 6.01% | 3% |
| Comment rate | 0.106% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 82 | 75 |
| Words of transcript | 287 | 60 |
The hooks Kirsti uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| State the two conditions | "I have ADHD, and I work from home" filters rather than lures. Everyone who matches is certain it is for them. | The 37.9K Reel. |
| Call yourself unhinged | "Willingly, because I am unhinged" undercuts a decision the viewer was about to question. | The 7.9K Reel. |
| Name the group you are talking to | "The cute home office girlies might not know" addresses a specific crowd by a name they use themselves. | The 4.0K Reel. |
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