Viviana Vazquez's Instagram Reels, broken down
179,919 followers, and one Reel did 643,239 views, 9.9 times the median of the rest.
What this is
Viviana Vazquez posts about money from a first-generation perspective, written for the first person in a family to earn well. The account had 179,919 followers when Scrptly analysed it on 1 September 2026, and the 9 Reels in that analysis did 1,125,917 views between them.
The best Reel opens with somebody else's voice asking whether she has lost her mind. It did 643,239 views, which is 3.6 views for every follower on the account and 9.9 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 3 of the 6 are Viviana talking to camera; the rest open on a visual and are marked as such.
“Viv, are you crazy? Why would you quit your six-figure job?”
643.2KviewsWatch
Opening shot
Rodeado de lujos y de materiales.
106.6KviewsWatch
Opening shot
Visual hook showing relatable first-gen daughter struggle moment
71.2KviewsWatch
“Hace tres semanas recibí una llamada que cambiaría todo para mí.”
65.4KviewsWatch
“Denise, what is your net worth? $1.4 million.”
64.7KviewsWatch
Opening shot
Hey. Hey, guys.
57.3KviewsWatch
The hook is an objection, quoted
"Viv, are you crazy? Why would you quit your six-figure job?" The first thing said is not the claim, it is the objection to the claim.
Opening on the strongest argument against you does two things at once. It proves you have heard it, which buys the right to answer it, and it gives the viewer the question the video is going to resolve. A hook that states the decision instead would have to earn attention all over again.
643,239 views against a median of 64,665
The Reels analysed ran from 643,239 down to 29,530, with a median of 64,665. The one that broke out did 9.9 times that median, against 65,398, 64,665, 38,815 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 643,239 views means nothing on its own, because a large account produces large numbers by existing. 9.9 times the account's own median is a statement about the Reel.
Nine Reels across two analyses, in two languages
The pool here is nine Reels rather than five, pulled from analyses four months apart, and several are in Spanish. The median is therefore a wider baseline than most pages on this site, which makes the multiple harder to clear and more meaningful when it is.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 179,919 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 3.6x | 3x |
| Views over own median | 9.9x | 2x |
| Like rate | 4.62% | 3% |
| Comment rate | 0.054% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 82 | 75 |
| Words of transcript | 178 | 60 |
The hooks Viviana uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Quote the objection | Open with the strongest argument against you, in someone else's words. Answering it is the video. | The 643.2K Reel. |
| Start with the phone call | "Three weeks ago I received a call that would change everything" sets a before and after without explaining it. | The 65.4K Reel. |
| Lead with the number someone said | "Denise, what is your net worth? 1.4 million" puts the answer in the hook rather than holding it back. | The 64.7K Reel. |
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse Viviana Vazquez's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula they use.
Create content