Butter Girl's Instagram Reels, broken down
80,777 followers, and one Reel did 704,614 views, 14.8 times the median of the rest.
What this is
Butter Girl posts about building a butter brand in public. The account had 80,777 followers when Scrptly analysed it on 3 June 2026, and the 5 Reels in that analysis did 868,962 views between them.
The best Reel opens by admitting the whole venture might not work, and did 704,614 views on 80,777 followers. It did 704,614 views, which is 8.7 views for every follower on the account and 14.8 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 2 of the 5 are Butter Girl talking to camera; the rest open on a visual and are marked as such.
“I'm starting a butter brand and I have no idea what the fuck I'm doing”
704.6KviewsWatch
Opening shot
It is late at night and someone across the way is playing La Vie en Rose.
81.1KviewsWatch
“Hey everyone, so I wanted to share my journey with you.”
47.5KviewsWatch
Opening shot
POV you backed the butter girl kickstarter
24.7KviewsWatch
Opening shot
Oba, lá vem ela. E
11.1KviewsWatch
The hook is an admission of incompetence
"I'm starting a butter brand and I have no idea what the fuck I'm doing." Both halves matter. The first is specific enough to be interesting, the second removes any suspicion of a pitch.
A founder saying they have it figured out is an advertisement. A founder saying the opposite is a story, and a story has episodes. This is the structural reason build-in-public content outperforms the polished version.
704,614 views against a median of 47,545
The Reels analysed ran from 704,614 down to 11,056, with a median of 47,469. The one that broke out did 14.8 times that median, against 47,469 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 704,614 views means nothing on its own, because a large account produces large numbers by existing. 14.8 times the account's own median is a statement about the Reel.
An 11.49 percent like rate
Better than one viewer in nine liked it. That is unusually high and it is what you would expect when the audience has decided it wants the venture to succeed, which is a different relationship from finding a video good.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 80,777 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 8.7x | 3x |
| Views over own median | 14.8x | 2x |
| Like rate | 11.49% | 3% |
| Comment rate | 0.064% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 87 | 75 |
| Words of transcript | 280 | 60 |
The hooks Butter Girl uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Admit you do not know | "I have no idea what I'm doing" converts a pitch into a story, and stories have next episodes. | The 704.6K Reel. |
| Open on a scene, not a point | "It is late at night and someone across the way is playing La Vie en Rose" buys attention with atmosphere. | The 81.1K Reel. |
| Tell the whole journey once | A 405 second, 400 word account of how it started gives the audience the backstory in one place. | The 47.5K Reel. |
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
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