Mr Faisu's Instagram Reels, broken down
Five Reels, 220 million views, and not one of them opens with a word he says. The audio does the work.
What this is
Faisal Shaikh, known as Mr Faisu, has 33,497,301 followers on Instagram, read from the profile on 20 September 2026. Scrptly analysed his five best-performing Reels.
Five Reels. 220,788,284 views between them. Posted between 26 July and 25 August 2026, a single month.
Every opening is the transcribed audio, verbatim. All five are Hindi or Punjabi song lyrics rather than speech, because in every case the track starts before he does.
“तेरी गलियों में मोहबतें”
131.9MviewsWatch
“तेरी प्यारी प्यारी बोलखियों ने तो पाए मुझे सारी।”
31.3MviewsWatch
“महबूबा महबूबा।”
27.6MviewsWatch
“ऐसे क्या देख रहे हो?”
16.4MviewsWatch
“ये ता लोका नु ही चल्या नी luck लगया।”
13.6MviewsWatch
220 million views in one month
The five were all posted inside a single month, and the biggest holds 131,917,248 views on its own, which is more than half the total. It runs 17 seconds.
For scale, that one Reel out-performs every analysed Reel from Lele Pons, Whindersson Nunes, Huda Kattan and Salt Bae combined. He has fewer followers than any of them except Salt Bae.
The song starts before he does
Scrptly's first named hook is music-first instant entry. A Bollywood or regional track begins at second zero with no talking and no introduction. The audio is the hook, because the viewer already knows the song and stays for something familiar rather than something new.
The full formula it extracted: a trending track, plus either group energy or a surprise twist, plus regional language authenticity, plus production that looks expensive, plus a moment of gratitude or relatability. Its own note on the method is the useful part: he never competes on one element, he stacks three or four in every video.
The twist that makes it comedy
The biggest Reel looks like a straight group performance for its first ten to fifteen seconds, and then real life interrupts it. Scrptly calls the structure bait-and-switch interrupt: commit fully to the performance, break it with something unplanned, then address the camera directly about what just happened.
The commitment is what makes the interruption land. A performance that is already half a joke has nothing to puncture.
The hooks he uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Music-first instant entry | The track plays from second zero with no speech at all. Recognition does the work an opening line would normally do. | The Mehbooba Reel, 27.6M views. |
| Perform, then puncture | Open on something that looks like standard content, commit to it, then break it with an unplanned real moment. | The group performance interrupted by a crying baby, 131.9M views. |
| Question to camera | A short direct question that makes the viewer the second person in the scene. | "ऐसे क्या देख रहे हो?", 16.4M views. |
What you can copy
- Let a familiar sound open the video. Recognition is faster than curiosity, and it costs you no words.
- Stack, do not choose. Every one of these has music and performance and a twist, rather than betting the whole video on one of them.
- Commit to the bit before you break it. The interruption only works because the first ten seconds were played straight.
Questions people ask
How many followers does Mr Faisu have on Instagram?
33,497,301, read from his profile on 20 September 2026. That places him fourteenth among Instagram accounts belonging to creators rather than celebrities, athletes or brands.
What is Mr Faisu's most viewed Reel?
A group Bollywood performance interrupted by a crying baby, at 131,917,248 views, posted 26 July 2026. It runs 17 seconds and accounts for more than half the views across his top five. It is linked above.
Does he speak at the start of his Reels?
Not in any of these five. Every one opens on a Hindi or Punjabi song lyric, because the track begins before he does. Four of the five are dance or performance formats built around the audio.
How long are his Reels?
The five analysed run 7, 8, 17, 44 and 67 seconds. The two shortest are both under ten seconds, and the biggest of all five runs 17.
How were these numbers measured?
Scrptly pulled his recent posts and analysed the five best-performing Reels on 20 September 2026. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse Mr Faisu's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula he uses.
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