Rio Richards' Instagram Reels, broken down
89,304 followers, and one Reel did 941,822 views, 33.8 times the median of the rest.
What this is
Rio Richards posts about grief and trauma recovery, from a licensed therapist. The account had 89,304 followers when Scrptly analysed it on 11 June 2026, and the 5 Reels in that analysis did 1,133,685 views between them.
The best Reel opens with a line about a broken leg. It is not about a broken leg. It did 941,822 views, which is 10.5 views for every follower on the account and 33.8 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 4 of the 5 are Rio talking to camera; the rest open on a visual and are marked as such.
“Oh my goodness, you broke your leg.”
941.8KviewsWatch
“Oh, I, I'm so sorry. You cut out right after you said, "I can't believe"”
142.2KviewsWatch
“Nothing prepares you for losing the feeling of being easily known and understood after”
27.8KviewsWatch
“Okay, I want you to think about, for just a moment, everything that you're currently holding.”
13.7KviewsWatch
Opening shot
You're the one who would never help me check my door, the squishy!
8.1KviewsWatch
The hook makes no sense until it does
"Oh my goodness, you broke your leg." Said to camera, with no setup, to an audience that follows a grief therapist. For two seconds it is a non sequitur.
Then the frame arrives: these are the things people say to the grieving, transposed onto an injury where they would be obviously absurd. The viewer does the work of recognising the advice, which is why it is persuasive rather than preachy.
941,822 views against a median of 27,847
The Reels analysed ran from 941,822 down to 8,098, with a median of 27,847. The one that broke out did 33.8 times that median, against 142,190, 27,847, 13,728 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 941,822 views means nothing on its own, because a large account produces large numbers by existing. 33.8 times the account's own median is a statement about the Reel.
1,039 comments and a 0.11 percent comment rate
Grief is a subject people answer rather than watch. A comment rate roughly three times a normal one is the audience identifying itself, and on this subject that is the whole asset.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 89,304 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 10.5x | 3x |
| Views over own median | 33.8x | 2x |
| Like rate | 4.02% | 3% |
| Comment rate | 0.110% | 0.03% |
| Hook strength | 9 of 10 | 7 |
| Retention score | 82 | 75 |
| Words of transcript | 205 | 60 |
The hooks Rio uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Transpose the cliche | Move the thing people say about grief onto a broken leg, where it is plainly ridiculous. The viewer recognises it without being told. | The 941.8K Reel. |
| Open mid-crisis | "You cut out right after you said I can't believe" drops the viewer into a conversation already going wrong. | The 142.2K Reel. |
| Name the specific loss | Not grief in general but losing the feeling of being easily known. The narrower line travels further. | The 27.8K Reel. |
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