Mario Dedivanovic's Instagram Reels, broken down

What this is

Mario Dedivanovic, who posts as makeupbymario, has 13,886,871 followers on Instagram, read from the profile on 29 September 2026. He is fifty fifth on our list of the biggest Instagram accounts belonging to creators rather than celebrities, athletes or brands. Scrptly analysed his best-performing Reels and returned three for this account rather than the usual five.

Three Reels. 1,999,497 views between them. All three posted between 20 and 24 September 2026, so this is five days of output.

Nine seconds, no words, 901 thousand views

His best Reel is a hand beginning to tear dark red wrapping paper. That is the whole opening. It is an unboxing that never says it is an unboxing, and at 9 seconds it is the shortest Reel on any page we have built apart from CarryMinati's five second lookalike skit.

It works because tearing paper is a promise. Something is inside, you will see it in a moment, and the only way to find out is to stay.

The tutorial is ten times longer and did less

The second is 86 seconds of a monochromatic eye look, at 776,273 views. It opens on "I'm just getting inspired to do like a brownish monochromatic sitch", which is a thought rather than a promise.

It is a good video and it did well. But nine seconds of paper beat 86 seconds of expertise, on an account whose entire authority is the expertise.

The third assumes you know the names

"Okay, Mauve Myrix." is a product shade name said out loud, and at 322,081 views it is a third of the top one. It is a game about renaming makeup shades, played with two other professionals, and the opening only makes sense if you already know who they are.

The three run 9, 86 and 32 seconds, so 2 minutes 7 seconds in total.

Two million views from 13.9 million followers

That is one view for every seven followers, across his best recent work. The pattern on this site is now consistent enough to name: accounts whose Reels are mostly product-led sit an order of magnitude below accounts whose Reels are situation-led, at the same follower count.

The hooks he uses

What you can copy

• Start opening something. A hand and some paper did 901 thousand views in nine seconds.
• A promise beats a thought. "Here is what is inside" outperforms "here is what I am thinking".
• Nine seconds is a legitimate length when the whole video is one reveal.
• Insider names cost you the people who are not insiders, and they are most of the audience.

Questions people ask

How many followers does Mario Dedivanovic have on Instagram?

13,886,871, read from his profile on 29 September 2026. That makes him fifty fifth among Instagram accounts belonging to creators rather than celebrities, athletes or brands.

What is his most viewed Reel?

A 9 second product reveal that opens on a hand tearing wrapping paper, at 901,143 views, posted 24 September 2026. It is linked above.

How long are his Reels?

The three analysed run 9, 86 and 32 seconds, so 2 minutes 7 seconds in total. The shortest is the best performing by a wide margin.

What does Mario Dedivanovic post about?

Makeup. He is a professional artist, and his three best Reels are a product reveal, a technique tutorial and a shade naming game played with other professionals.

How were these numbers measured?

Scrptly pulled his recent posts and analysed the best-performing Reels on 29 September 2026, returning three for this account. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.