Ashish Chanchlani's Instagram Reels, broken down
Five Reels, 79.4 million views, and the two biggest are both him complaining about the internet.
What this is
Ashish Chanchlani has 17,640,760 followers on Instagram, read from the profile on 27 September 2026. He is forty first on our list of the biggest Instagram accounts belonging to creators rather than celebrities, athletes or brands. Scrptly analysed his five best-performing Reels.
Five Reels. 79,383,559 views between them. Posted between 7 May and 18 August 2026.
Each line is the transcribed audio from the opening seconds. Most are Hindi mixed with English, left exactly as spoken, with one crude word masked.
“Believe me he is not Robert Downey Jr.”
29.4MviewsWatch
“एक तो यह बहन का ***** meme मेरा पीछा नहीं छोड़ता है।”
16.3MviewsWatch
“Happy Raksha Bandhan, I know तू बहुत annoying है but I still love you.”
13.5MviewsWatch
“Oh my God! दीदी I am so excited. We are thirty now.”
11.4MviewsWatch
“यार पापा ये गलत बात है।”
8.8MviewsWatch
His two biggest are both about being misrepresented online
29,382,307 views on him pointing out that somebody in a caption is not Robert Downey Jr. 16,288,109 on him venting about a meme that will not leave him alone. Together that is 45,670,416 views, 58 percent of his five-Reel total, and neither is a sketch.
Both are him talking straight to camera about something that annoyed him. No premise, no characters, no setup. The internet did something and he is responding to it.
And they are the two shortest
15 seconds and 18 seconds. The other three run 60, 99 and 60 seconds, so the five total 4 minutes 12 seconds. The pattern is clean: the two reactions are short and enormous, the three produced pieces are long and smaller.
A reaction needs no runtime because the audience already knows the context. A sketch has to build it.
The produced ones are still doing eight figures
The sibling Reel at 13,482,501 views is a sponsored piece for a sweets brand, and it opens on an insult followed by an endearment. The one at 11,430,734 is a 99 second skit about meeting your younger self at thirty. Neither is a throwaway, and both would be a career-best on most accounts.
The hooks he uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Correct something out loud | Opening on a denial implies a claim worth denying. The viewer stays to find out what is being corrected. | His best performer, 29.4M views. |
| Complain about your own fame | A grievance the audience is partly responsible for. It reads as candid rather than performed. | The meme rant, 16.3M views. |
| Insult, then soften | "I know you are annoying but I still love you" gets attention with the first half and keeps it with the second. | The Raksha Bandhan Reel, 13.5M views. |
What you can copy
- React to something your audience already saw. It removes the need for setup, which is why his two shortest are his two biggest.
- Being annoyed on camera is content. Both of his top two are complaints and neither is polished.
- Open on the negative half of the sentence. The turn to warmth is what people stay for.
- A sponsored piece can still open on a real feeling. His did 13.5 million.
Questions people ask
How many followers does Ashish Chanchlani have on Instagram?
17,640,760, read from his profile on 27 September 2026. That makes him forty first among Instagram accounts belonging to creators rather than celebrities, athletes or brands.
What is his most viewed Reel?
A 15 second clip correcting a misleading celebrity comparison, at 29,382,307 views, posted 13 July 2026. It is the shortest of his five and the biggest. It is linked above.
How long are his Reels?
The five analysed run 15, 18, 60, 99 and 60 seconds, so 4 minutes 12 seconds in total. The two shortest are the two best performers by a wide margin.
What language are his Reels in?
Hindi and English mixed within the same sentence, which is how he speaks. One of the five opens entirely in English and the rest switch between the two mid line.
How were these numbers measured?
Scrptly pulled his recent posts and analysed the five best-performing Reels on 27 September 2026. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
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