Sampson Akpan's Instagram Reels, broken down
28,340 followers, and one Reel did 316,710 views, 5.6 times the median of the rest.
What this is
Sampson Akpan posts about building a pay-on-delivery escrow app in public. The account had 28,340 followers when Scrptly analysed it on 23 May 2026, and the 5 Reels in that analysis did 515,330 views between them.
The best Reel opens by addressing the people who already follow the story, and it is 307 words long. It did 316,710 views, which is 11.2 views for every follower on the account and 5.6 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 3 of the 5 are Sampson talking to camera; the rest open on a visual and are marked as such.
“If you are not new here, then you do know I've been building a pay on delivery app called Silo.”
316.7KviewsWatch
Opening shot
[singing] Make sure it will not break for users.
76.9KviewsWatch
“But a stranger was willing to pay us twelve million naira upfront.”
56.2KviewsWatch
“As adults, nothing holds us accountable anymore.”
40.9KviewsWatch
Opening shot
I wanna enjoy it.
24.6KviewsWatch
The hook assumes a returning audience
"If you are not new here, then you do know I've been building a pay on delivery app called Silo." It speaks to the regulars first and explains itself second.
The construction is counterintuitive and it works. Telling a new viewer that other people have been following this implies there is something worth following, and the clause does the explaining anyway. It converts a cold viewer into someone who has arrived late at something ongoing, which is a stronger position than being pitched to.
316,710 views against a median of 56,244
The Reels analysed ran from 316,710 down to 24,616, with a median of 56,244. The one that broke out did 5.6 times that median, against 56,244, 40,886 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 316,710 views means nothing on its own, because a large account produces large numbers by existing. 5.6 times the account's own median is a statement about the Reel.
701 comments and a 0.221 percent comment rate
A build-in-public account gets replies rather than saves, because the audience has opinions about the product. 11.2 views per follower on 28,340 followers says the story is travelling beyond the people already invested in it.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 28,340 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 11.2x | 3x |
| Views over own median | 5.6x | 2x |
| Like rate | 5.62% | 3% |
| Comment rate | 0.221% | 0.03% |
| Hook strength | 8 of 10 | 7 |
| Retention score | 78 | 75 |
| Words of transcript | 307 | 60 |
The hooks Sampson uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Speak to the regulars first | "If you are not new here" implies a following worth joining, and explains itself in the same sentence. | The 316.7K Reel. |
| Lead with the sum | "A stranger was willing to pay us twelve million naira upfront" opens on the number, not the lesson. | The 56.2K Reel. |
| State the adult problem | "As adults, nothing holds us accountable anymore" names a condition rather than offering a fix. | The 40.9K Reel. |
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