Awez Darbar's Instagram Reels, broken down
A seven second dance clip holds 89.5 million views, and three of his top five are adverts. Here is why they do not read like adverts.
What this is
Awez Darbar has 30,455,409 followers on Instagram, read from the profile on 21 September 2026. He is one of India's biggest dance creators. Scrptly analysed his five best-performing Reels.
Five Reels. 197,911,285 views between them. Posted between 24 June and 14 September 2026.
Every opening is the transcribed audio, verbatim. Three are Hindi, and the biggest one opens on a Bulgarian dance track rather than on him speaking.
“Леви драйв, леви драйв, леви драйв. To the left, to the right”
89.5MviewsWatch
“अरे अनु मेरा एक reel बना देना। पहले तो मेरी चप्पी करो।”
51.9MviewsWatch
“आज मेरी life का मैं सबसे important decision लेने वाला हूँ।”
20.8MviewsWatch
“You think I walked into an event? No.”
20.2MviewsWatch
“अरे भाई तू पानी से क्यों नहीं डरता है?”
15.5MviewsWatch
Seven seconds, 89.5 million views
His biggest Reel runs seven seconds. It is a dance trend filmed across Switzerland, cutting from mountain to gondola to city without ever dropping the move. Scrptly named that structure rapid location stack: same action, completely different setting every one to two seconds, and the final shot reveals where you have been.
Nothing is explained. The only spoken content is the track, which is in Bulgarian.
Three of the five are adverts
The Rakhi rap battle with his sister is branded. The important-decision Reel is a phone launch. The monsoon Reel is footwear. Together they hold 88.1 million views, and none of them opens on the product.
Scrptly's read of the formula puts it plainly: never educate or sell directly, entertain first and let the message arrive through comedy or lifestyle. The phone Reel opens on a false crisis about the most important decision of his life. The footwear Reel opens on someone asking why he is not afraid of water.
The hooks he uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Bilingual conversational opener | A line in Hindi with English words dropped in, the way the audience actually speaks. It reads as a friend talking, not a creator performing. | The Rakhi rap battle, 51.9M views. |
| Set up the assumption, then break it | State what the viewer already thinks is happening, then contradict it in the same breath. | "You think I walked into an event? No.", 20.2M views. |
| Let the track open it | No spoken hook at all. A trending sound starts and the movement carries the first seconds. | The Switzerland dance Reel, 89.5M views. |
What you can copy
- Change the background, not the action. One move across five locations reads as five shots without five ideas.
- Open an ad on a problem or a joke that has nothing to do with the product. All three branded Reels here do.
- Speak the way your audience speaks. The code-switching between Hindi and English is not a stylistic choice, it is what the conversation actually sounds like.
Questions people ask
How many followers does Awez Darbar have on Instagram?
30,455,409, read from his profile on 21 September 2026. That places him eighteenth among Instagram accounts belonging to creators rather than celebrities, athletes or brands.
What is his most viewed Reel?
A seven second dance trend filmed across Switzerland, at 89,549,229 views, posted 24 June 2026. It is the shortest of the five and the biggest by a wide margin. It is linked above.
How long are his Reels?
The five analysed run 7, 36, 72, 73 and 85 seconds. The two longest are both branded, which is the pattern: a sponsorship has to earn its length with a story, and a dance trend does not.
Do his sponsored Reels perform?
Three of his top five are branded and they hold 88.1 million views between them. None opens on the product. Each one opens on a joke, a family moment or a false crisis, and the brand arrives once the viewer is already watching.
How were these numbers measured?
Scrptly pulled his recent posts and analysed the five best-performing Reels on 21 September 2026. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse Awez Darbar's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula he uses.
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