Gary Vaynerchuk's Instagram Reels, broken down
Three Reels, just under 20 million views, and one of them is 91 percent of that.
What this is
Gary Vaynerchuk has 11,933,109 followers on Instagram, read from the profile on 30 September 2026. He is sixty second on our list of the biggest Instagram accounts belonging to creators rather than celebrities, athletes or brands. Scrptly analysed his best-performing Reels and returned three for this account rather than the usual five.
Three Reels. 19,911,179 views between them. Scrptly returns best performers regardless of age, and his best is from July 2025.
Each line is the transcribed audio from the opening seconds, left exactly as spoken.
One Reel is twenty times the other two combined
18,151,001 views on the first. 1,760,178 on the other two together. The gap is the widest ratio between a first and second place on any page we have built.
And the big one is from 28 July 2025. Nothing in the fourteen months since has come within two percent of it.
What the big one does is complain about the weather
"I'm so tired of the clouds and the rain, my friends." On an account built on business advice, the Reel that reached eighteen million opens on something small, personal and completely unrelated to the topic.
It turns into advice about negative self talk. The weather is the door, not the room. That is the technique worth taking: the opening does not have to be about the subject, it has to be something a stranger recognises.
The other two open on instructions
"Get out of regret. Do something tomorrow." and "You, with a little bit of me." Both are commands or claims, delivered to an audience that already follows him. Both did under a million.
The three run 43, 71 and 49 seconds, so 2 minutes 43 seconds in total. The biggest is not the longest or the shortest.
The hooks he uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Open on something unrelated and small | A complaint about the weather, which anyone recognises, before any advice arrives. | His best performer, 18.2M views. |
| Give an instruction | "Get out of regret" is a command. It works on people who already want his advice and asks nothing of anyone else. | The 906K Reel. |
| Claim a shared project | "We're changing the wine world" assumes the viewer is already part of it. | The 854K Reel. |
What you can copy
- The first line does not have to be about your subject. His eighteen million view Reel opens on the weather.
- Open on something a stranger recognises, not something your followers expect.
- An instruction is a weak opening. Both of his commands sit below a million against eighteen million for the complaint.
- One Reel can be worth twenty times everything around it, and it will not be the one you predicted.
Questions people ask
How many followers does Gary Vaynerchuk have on Instagram?
11,933,109, read from his profile on 30 September 2026. That makes him sixty second among Instagram accounts belonging to creators rather than celebrities, athletes or brands.
What is his most viewed Reel?
A 43 second piece about negative self talk that opens on a complaint about the weather, at 18,151,001 views, posted 28 July 2025. It is linked above.
How long are his Reels?
The three analysed run 43, 71 and 49 seconds, so 2 minutes 43 seconds in total.
What does Gary Vaynerchuk post about?
Business and mindset advice. His three best are about self talk, regret and building a wine business, and the one that travelled furthest opens on the weather rather than on any of those subjects.
How were these numbers measured?
Scrptly pulled his posts and analysed the best-performing Reels on 30 September 2026, returning three for this account. Each view count is the figure recorded at that moment, not an estimate, and each Reel links out so it can be checked.
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse Gary Vaynerchuk's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula he uses.
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