Steph's Instagram Reels, broken down
30,104 followers, and one Reel did 128,007 views, 14.1 times the median of the rest.
What this is
Steph posts about brand strategy and AI for small creators. The account had 30,104 followers when Scrptly analysed it on 8 July 2026, and the 5 Reels in that analysis did 160,025 views between them.
The best Reel is 378 words and opens by naming two follower counts, the before and the after. It did 128,007 views, which is 4.3 views for every follower on the account and 14.1 times the median of the Reels analysed alongside it.
Each line is the transcribed audio from the opening seconds, left exactly as spoken. 2 of the 5 are Steph talking to camera; the rest open on a visual and are marked as such.
“I went viral five times in seven days and grew from two eighty six followers to over two thousand”
128.0KviewsWatch
“This is getting insane.”
10.9KviewsWatch
Opening shot
10 years ago wedding photo
9.1KviewsWatch
Opening shot
I think I did it again.
6.7KviewsWatch
Opening shot
Somebody's watching me. It's my anxiety.
5.4KviewsWatch
The hook is two numbers
"I went viral five times in seven days and grew from two eighty six followers to over two thousand." The starting number is 286, and saying it out loud is the decision that makes the hook work.
Most growth hooks state the destination. Stating the origin is what makes it credible and what makes it useful, because an audience of small accounts can locate itself at 286 and cannot locate itself at two thousand.
128,007 views against a median of 9,114
The Reels analysed ran from 128,007 down to 5,398, with a median of 9,050. The one that broke out did 14.1 times that median, against 10,878 for the next scripted Reels on the account.
That ratio is the only reason this account is on the site. 128,007 views means nothing on its own, because a large account produces large numbers by existing. 14.1 times the account's own median is a statement about the Reel.
A 0.461 percent comment rate
Roughly one viewer in two hundred commented, around fifteen times a normal rate. A hook that names a number people can compare themselves to produces replies, because the first thing a viewer wants to say is their own number.
Scrptly picks Reels on performance against the creator's own baseline, not on raw views. Every figure here is from the analysis, not estimated.
| Check | This Reel | Floor |
|---|---|---|
| Followers | 30,104 (preferred tier) | 5,000 to 2,000,000 |
| Views per follower | 4.3x | 3x |
| Views over own median | 14.1x | 2x |
| Like rate | 6.94% | 3% |
| Comment rate | 0.461% | 0.03% |
| Hook strength | 10 of 10 | 7 |
| Retention score | 88 | 75 |
| Words of transcript | 378 | 60 |
The hooks Steph uses
| Hook pattern | What it does | From which Reel |
|---|---|---|
| Say the starting number | 286 is the detail most creators would omit, and it is the one that makes the claim checkable. | The 128.0K Reel. |
| Open mid-escalation | "This is getting insane" implies a story already in progress that the viewer has arrived late to. | The 10.9K Reel. |
| Admit the repeat | "I think I did it again" treats the win as ongoing rather than finished. | The 6.7K Reel. |
Point Scrptly at any creator and get the same breakdown, hooks, structures and the formula underneath.
Analyze a creator freeUse Steph's formula and structure on your own content. Generate scripts for your brand or your personal account built on the same structure and formula they use.
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